Integrated Marketing

12 Posts

Make Your Content Marketing and Integrated Marketing Solutions Count

Make Your Content Marketing and Integrated Marketing Solutions Count

It may feel like search engines are constantly changing the rules on what is acceptable for link building and keywords. What seems to be here to stay, though, is the use of content marketing including blogging as part of an integrated marketing solution, and sharing your content with the right

How Often Should You Change Your Web Marketing Strategy?

How Often Should You Change Your Web Marketing Strategy?

Managing a web marketing campaign is like driving—if you don’t switch gears, you’ll stall out. The results you get from your strategies today, good or bad, won’t necessarily be the same in the future. The question, then, is how often should you think about changing your game plan? How much

What Determines Your Brand Reputation

What Determines Your Brand Reputation

Your brand’s reputation is extremely important. It may be the difference between someone choosing to do business with you and moving on to someone else. Think of sites like Yelp—often a first destination for information and reviews about a business. Reviews If negative reviews are found, such as multiple comments

What Is a Brand Ambassador – And How To Get One

What Is a Brand Ambassador – And How To Get One

In today’s fast-paced marketplace, nothing is more saturated than the advertising space. Brands big and small constantly push out colorful, innovative messaging in the most unlikely ways. It can get overwhelming trying to figure out how your brand stands out from the crowd. Don’t Stress Before you get stressed out

How to Get More People to Watch Your Videos

How to Get More People to Watch Your Videos

Embedding video onto your website can increase the amount of time visitors spend there, but too often, videos miss the mark and not enough people watch them. When used effectively on landing pages, internet marketing videos can increase conversion rates significantly. So what are some things you should be doing

Is a New Website the Solution to Your Business Challenges?

Is a New Website the Solution to Your Business Challenges?

  There was once a point in time where websites were just basic informational pages on the internet. No one really knew what the purpose of them was, but some people and businesses felt that they needed one. Nevertheless, many long-standing businesses survived for years without a website. The newspaper,

What are the Marketing Benefits of Web Video?

What are the Marketing Benefits of Web Video?

Just a few years ago, online marketing videos seemed like little more than a perk for businesses large and small—an unnecessary expense that could make your site look high-tech, but not something that generated much return on investment. To say that times have changed would be a serious understatement. Video

The Scope: Marketing At Work: Local Toyota Dealership

The Scope: Marketing At Work: Local Toyota Dealership

Today’s featured business: Local Toyota Dealership The last blog post I wrote was very much focused on a large, nationally recognized brand. However, in this post I’d like to shift my attention to a more localized business. Yes, it carries the brand name of Toyota, but this particular dealership would

What Is Integrated Marketing?

What Is Integrated Marketing?

When companies are interested in growing their business, they obviously have to pick methods of marketing to future clients and customers. There are multiple strategies when it comes to marketing, though. One is called integrated marketing, and it involves using both traditional and non-traditional efforts of marketing and advertising.  The

What is Inbound Marketing?

What is Inbound Marketing?

In the realm of marketing and advertising, there are generally three different categories: inbound marketing, outbound marketing, and integrated marketing solutions, which blend inbound and outbound. While outbound marketing focuses on going to the customers, inbound marketing is based on trying to attract customers and clients to the company. Instead

OneIMS Partners with E-Commerce Specialists Bigcommerce

OneIMS Partners with E-Commerce Specialists Bigcommerce

Here at OneIMS, we’re proud to announce an exciting partnership between our Chicago marketing company and the world’s largest e-commerce platform, Bigcommerce. Bigcommerce offers a wealth of development and management tools that make e-commerce web development and management more efficient than ever—but what does it mean for you?   Streamlining

The Pros and Cons of Big Data

The Pros and Cons of Big Data

Believe it or not, Big Data is still just as important as it ever was, but the organization of that big data continues to grow more efficient. By properly taking advantage of Big Data, you can organize it and use it to help influence future decisions regarding your business. Big

    David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

Request a Consultation

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!