Integrated Marketing

16 Posts

Make Your Content Marketing and Integrated Marketing Solutions Count

Make Your Content Marketing and Integrated Marketing Solutions Count

It may feel like search engines are constantly changing the rules on what is acceptable for link building and keywords. What seems to be here to stay, though, is the use of content marketing including blogging as part of an integrated marketing solution, and sharing your content with the right

How Often Should You Change Your Web Marketing Strategy?

How Often Should You Change Your Web Marketing Strategy?

Managing a web marketing campaign is like driving—if you don’t switch gears, you’ll stall out. The results you get from your strategies today, good or bad, won’t necessarily be the same in the future. The question, then, is how often should you think about changing your game plan? How much

What Determines Your Brand Reputation

What Determines Your Brand Reputation

Your brand’s reputation is extremely important. It may be the difference between someone choosing to do business with you and moving on to someone else. Think of sites like Yelp—often a first destination for information and reviews about a business. If negative reviews are found, such as multiple comments denoting

What Is a Brand Ambassador – And How To Get One

What Is a Brand Ambassador – And How To Get One

In today’s fast-paced marketplace, nothing is more saturated than the advertising space. Brands big and small constantly push out colorful, innovative messaging in the most unlikely ways. It can get overwhelming trying to figure out how your brand stands out from the crowd. Before you get stressed out thinking about

How to Get More People to Watch Your Videos

How to Get More People to Watch Your Videos

Embedding video onto your website can increase the amount of time visitors spend there, but too often, videos miss the mark and not enough people watch them. When used effectively on landing pages, internet marketing videos can increase conversion rates significantly. So what are some things you should be doing

Is a New Website the Solution to Your Business Challenges?

Is a New Website the Solution to Your Business Challenges?

  There was once a point in time where websites were just basic informational pages on the internet. No one really knew what the purpose of them was, but some people and businesses felt that they needed one. Nevertheless, many long-standing businesses survived for years without a website. The newspaper,

What are the Marketing Benefits of Web Video?

What are the Marketing Benefits of Web Video?

Just a few years ago, online marketing videos seemed like little more than a perk for businesses large and small—an unnecessary expense that could make your site look high-tech, but not something that generated much return on investment. To say that times have changed would be a serious understatement. Now,

The Scope: Marketing At Work: Local Toyota Dealership

The Scope: Marketing At Work: Local Toyota Dealership

Today’s featured business: Local Toyota Dealership The last blog post I wrote was very much focused on a large, nationally recognized brand. However, in this post I’d like to shift my attention to a more localized business. Yes, it carries the brand name of Toyota, but this particular dealership would

What Is Integrated Marketing?

What Is Integrated Marketing?

When companies are interested in growing their business, they obviously have to pick methods of marketing to future clients and customers. There are multiple strategies when it comes to marketing, though. One is called integrated marketing, and it involves using both traditional and non-traditional efforts of marketing and advertising.  The

What is Inbound Marketing?

What is Inbound Marketing?

In the realm of marketing and advertising, there are generally three different categories: inbound marketing, outbound marketing, and integrated marketing solutions, which blend inbound and outbound. While outbound marketing focuses on going to the customers, inbound marketing is based on trying to attract customers and clients to the company. Instead

OneIMS Partners with E-Commerce Specialists Bigcommerce

OneIMS Partners with E-Commerce Specialists Bigcommerce

Here at OneIMS, we’re proud to announce an exciting partnership between our Chicago marketing company and the world’s largest e-commerce platform, Bigcommerce. Bigcommerce offers a wealth of development and management tools that make e-commerce web development and management more efficient than ever—but what does it mean for you?   Streamlining

The 5 Most Infuential People in Marketing for 2012

The 5 Most Infuential People in Marketing for 2012

        Today, marketing is the backbone of any business since it is the means by which businesses get their products or services to their customers. Marketing involves the publicizing of the core of a business to potential clients, and informing existing clients of innovations that would interest

The Pros and Cons of Big Data

The Pros and Cons of Big Data

Big Data: An Imperfect Giant If you have browsed through tech news at all recently, you have at least heard of Big Data. The term refers to networks of information so large that they require special considerations to manage. Below we will take a look at a few of the

5 Marketing Habits to Avoid

5 Marketing Habits to Avoid

Marketing is exhilarating, and it can be the lifeblood of your bottom line if you treat it correctly. The pitfalls for a beginner are many, however, and can be hard to spot. Here are five of the worst obstacles your fledgling marketing campaign faces without proper research and moderation. Don’t

5 Ways B2B Holiday Marketing Pays Off

5 Ways B2B Holiday Marketing Pays Off

  While many B2B marketing strategies suggest toning down efforts during the holiday season, this logic can actually be detrimental. Scaling back the work you do can negatively affect the attention your brand gets, and some experts say that the end of the year is a fine time to make

How Google Analytics can Revolutionize your Small Business

How Google Analytics can Revolutionize your Small Business

Most business owners assume that their work is done when their marketing campaign is out the door. Wrong! Successful businesses know that unleashing marketing campaigns are only one step in the process to increasing web traffic and sales. The next step is analyzing how your campaign is doing against your

  • Rachel Souter

    The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

  • Erin Hodges

    Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

  • Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

  • Moshe Konstantin

    We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

  • Sophia Daukus

    Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

  • David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

Request a Consultation

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!