Managing a web marketing campaign is like driving—if you don’t switch gears, you’ll stall out. The results you get from your strategies today, good or bad, won’t necessarily be the same in the future. The question, then, is how often should you think about changing your game plan? How much
When companies are interested in growing their business, they obviously have to pick methods of marketing to future clients and customers. There are multiple strategies when it comes to marketing, though. One is called integrated marketing, and it involves using both traditional and non-traditional efforts of marketing and advertising. The
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