Cross Media Marketing

24 Posts

How Often Should You Change Your Web Marketing Strategy?

How Often Should You Change Your Web Marketing Strategy?

Managing a web marketing campaign is like driving—if you don’t switch gears, you’ll stall out. The results you get from your strategies today, good or bad, won’t necessarily be the same in the future. The question, then, is how often should you think about changing your game plan? How much

What Is Integrated Marketing?

What Is Integrated Marketing?

When companies are interested in growing their business, they obviously have to pick methods of marketing to future clients and customers. There are multiple strategies when it comes to marketing, though. One is called integrated marketing, and it involves using both traditional and non-traditional efforts of marketing and advertising.  The

Why Your Direct Mail Campaign Failed

Why Your Direct Mail Campaign Failed

Direct mail campaigns are one of the oldest methods of marketing. However, old doesn’t equal ineffective. The way we market our businesses has changed radically in the past five years. If you recently sent out a direct mail campaign and had little success, it’s probably because you are still using

QR Codes Part 3 – 9 Real Life QR Code Examples

QR Codes Part 3 – 9 Real Life QR Code Examples

QR Codes Part 1 – What are QR Codes? QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes

4 Ways To Optimize Your eCommerce Website For The Holiday Season

4 Ways To Optimize Your eCommerce Website For The Holiday Season

The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick

Shoppers Use Multiple Channels For Research and Purchasing

Shoppers Use Multiple Channels For Research and Purchasing

The vast majority of U.S. Internet users prefer to use more than one channel [computer, mobile device, in-store, etc.] to research and purchase products and services, according to a survey from ATG and MarketTools. Almost half of the people said they use two channels when shopping for products and services

2010 United States Postal Holidays

2010 United States Postal Holidays

New Year’s Day – Friday, January 1st Birthday of Martin Luther King – Monday, January 18th George Washington’s Birthday (commonly known as President’s Day) – Monday, February 15th Memorial Day – Monday, May 31st Independence Day – Monday, July 5th Labor Day – Monday, September 6th Columbus Day – Monday,

Happy New Years!

Happy New Years!

Wish you all a prosperous 2010! Looking for new ways to improve your marketing strategy and increase sales? OneIMS can help. There are so many cost-effective strategic marketing and advertising options to fit your business need. If you are not sure if you are making the most of online marketing, other

Why You Need to Integrate Social Media into Your Marketing Plan

Why You Need to Integrate Social Media into Your Marketing Plan

To many, the revolution in social media networks may seem like a fad that will fade out just as fast it appeared.  Yet, the truth is that social media is one of the fastest ways to reach out to prospective consumers. Between Facebook, Twitter, YouTube and other similar social media

Maximize Your E-mail Marketing Results

Maximize Your E-mail Marketing Results

By now, you’ve become accustomed to a variety of e-mail marketing tactics.  Small and large companies alike are using  e-mail marketing to engage their audience and to grow their sales.  The truth is that blasting an e-mail to everyone on your compiled client/prospect lists is not necessarily going to yield

How Landing Pages Make a Difference

How Landing Pages Make a Difference

It seems that everyone’s talking about landing pages these days.  So you already have a website, why create a landing page?  Isn’t that just like having a one-page website in addition to your current website?  Not exactly. A landing page is a page that directly contains the content your visitor/customer

How to Make Social Media Work For You

How to Make Social Media Work For You

With everyone jumping on the social media bandwagon, it is easy to get caught up in the hype and lose focus. Tapping into social media requires more than just a single idea, it requires an effective plan to help your company and brand create opportunities for community and engagement. Follow

Getting the Most of Your Mobile E-mail Marketing Campaign

Getting the Most of Your Mobile E-mail Marketing Campaign

Mobile technology is revolutionizing the way we do marketing.  Research shows that e-mail marketing will reach close to $30 million in spending in 2009 alone.  That sum is expected to nearly double by 2014.  Briefly said, mobile marketing is the new era.  To get the most out of your mobile

Tips To Increase Email Marketing Deliverability

Tips To Increase Email Marketing Deliverability

As email continues to grow as a primary method of communication in modern society, many of today’s marketers are taking advantage of this medium as a cost-effective and highly useful marketing tool.  Among the many concerns email marketers face, email deliverability is predominant.  According to the 2008 Email Marketing Buyer’s

Maximize on Summer Profits with VDP Technology

Maximize on Summer Profits with VDP Technology

Variable Data Printing (VDP) allows marketers to target a highly specified customer base with the use of specialty data and mailing lists.  Business owners can actually imagine “the perfect customer,” the one most likely in need of their goods and services, and then systematically target individuals who fall into the

Business Owners Enjoy Increased Deliverability and Effectiveness with eDirectMail’s Comprehensive Email Marketing Suite

Business Owners Enjoy Increased Deliverability and Effectiveness with eDirectMail’s Comprehensive Email Marketing Suite

OneIMS, a full service marketing company in Chicago, IL, provides a comprehensive web-based email marketing suite that can easily be tailored to meet the needs of marketing professionals from many industries.  Today’s online business owners require comprehensive, user-friendly email marketing solutions with the wide range of services and flexibility to

Create More Intelligent Direct Mail Marketing Campaigns with Personalized URLs (PURL)

Create More Intelligent Direct Mail Marketing Campaigns with Personalized URLs (PURL)

  Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists.  With VDP, business owners can define a target market based on income, lifestyle choices, interests, marital status, gender, and an almost infinite number of

Marketing in a Recession with Variable Data Printing (VDP)

Marketing in a Recession with Variable Data Printing (VDP)

  During a recession, the business owners that survive – and even thrive – are those who take advantage of the unique opportunities of the times.  In a business climate in which many marketers are cutting expenses by slashing marketing budgets, some are using the latest advances in variable data

How to Increase Your Email Deliverability by Maintaining Message Relevance

How to Increase Your Email Deliverability by Maintaining Message Relevance

The 2008 Email Marketing Buyer’s Guide sited email deliverability as the primary consideration for online marketing professionals.  As consumers continue to rely more and more on the internet for their shopping and purchasing considerations, today’s successful business professionals maintain their edge by remaining visible and easily-located online.  Effective email marketing

Direct Mail Marketing:  A New Spin on an Industry Standard

Direct Mail Marketing: A New Spin on an Industry Standard

As modern marketing practices become increasingly high-tech and advanced with every innovation in communications technology, you might be surprised to learn that overwhelming research indicates that a standard of the industry, direct mail marketing, continues to be a strong and high-yielding option, especially in today’s slowing economy.  Print in the

How to Increase Your Email Deliverability by Monitoring Sender Reputation

How to Increase Your Email Deliverability by Monitoring Sender Reputation

Major Challenges of Email Marketing As email continues to grow as a primary method of communication in modern society, many of today’s marketers are taking advantage of this medium as a cost-effective and highly useful marketing tool.  Among the many concerns email marketers face, email deliverability is predominant.  According to

3 Keys to Staying Competitive in Today’s Economy

3 Keys to Staying Competitive in Today’s Economy

Despite the challenges and concerns brought on by this season of economic slowdown, many small businesses are actually discovering that they are remaining competitive and even seeing unprecedented sales as 2008 draws to a close.  What distinguishes these survivors from the rest?  How can you maximize your profits this year?

Making Sure You’ve Covered Your Basics Before Launching a PURL (Personalized URL) Campaign

Making Sure You’ve Covered Your Basics Before Launching a PURL (Personalized URL) Campaign

One of the newest marketing strategies in the direct mail or email mail world is the use of PURLs.  While PURLs (Personalized URL) allow you to easily track the effectiveness of your campaign and even obtain new information about your prospective clients, a PURL isn’t anything if you don’t have

A Smart Investment: The Beauty of E-Mail Marketing

A Smart Investment: The Beauty of E-Mail Marketing

  As times get tough, it’s time to think of what marketing strategies will not only reach more potential clients but also which will have a higher return on investment.  E-mail Marketing is great for saving you money and have effectiveness comparable, if not better, to traditional Direct Mail Marketing.

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  • Erin Hodges

    Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

  • Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

  • Moshe Konstantin

    We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

  • Sophia Daukus

    Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

  • David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

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