Content Marketing

13 Posts

Content Marketing for Accountants: A Few Simple Steps

Content Marketing for Accountants: A Few Simple Steps

Between a responsive website, helpful content and an active social media presence, some accounting firms are taking Internet marketing to the next level. Unfortunately, many others are being left behind due to ineffective strategies and implementation. Content Marketing: The Stats Content marketing is ruling the world of businesses online and

Content Marketing Strategies for Healthcare Organizations

Content Marketing Strategies for Healthcare Organizations

In today’s digital age, patients increasingly turn to the internet to self-diagnose symptoms before picking up the phone and calling their primary healthcare provider. This is why popular healthcare sites like WebMD.com boast over 16 million unique visits a month in the United States alone. Even B2B healthcare professionals use the internet

Is Guest Blogging Right for Your Business? 7 Reasons to Consider this Content Marketing Advantage for Customer Acquisition

Is Guest Blogging Right for Your Business? 7 Reasons to Consider this Content Marketing Advantage for Customer Acquisition

“Business blogging” and “content marketing” are two key phrases that have defined online marketing over the past three years. Businesses that invest in online content generate three times as many leads as their competitors at only 38 percent of the cost. Despite this, many startups aren’t harnessing the full benefits

Three Types of Content to Break Up the Monotony of Articles

Three Types of Content to Break Up the Monotony of Articles

  Content marketing is all about keeping things fresh and interesting for your readers. Informative articles are great, since you can deliver a message, news, or facts about something and you know that when someone reads it, they’ll learn something. But the truth of the matter is that simply posting

Between Video or Text Content, Is One a Clear Winner?

Between Video or Text Content, Is One a Clear Winner?

  When you click onto any news website these days, you’ll notice a healthy mixture of video content as well as traditional text articles. Varying content formats is a great way to keep your site’s visitors engaged, and it’s also a great way to reach more people—some people don’t like

4 Ways to Build Authority: B2B Content Marketing Tips

4 Ways to Build Authority: B2B Content Marketing Tips

B2B companies face unique challenges when creating content. In addition to reaching specific audiences, content must be relevant, of high quality, and accurately reflect a brand’s voice. According to CMI’s 2014 Benchmark study, successful B2B companies tailor content to display relevant information, such as industry trends and thought leadership, to

Make Your Content Marketing and Integrated Marketing Solutions Count

Make Your Content Marketing and Integrated Marketing Solutions Count

It may feel like search engines are constantly changing the rules on what is acceptable for link building and keywords. What seems to be here to stay, though, is the use of content marketing including blogging as part of an integrated marketing solution, and sharing your content with the right

How To Learn From Expedia’s SEO Link Building Snafu

How To Learn From Expedia’s SEO Link Building Snafu

It has not been a good past couple of weeks for Expedia. Unfortunately for the travel company, it depends on a steady flow of web traffic. Last week, though, Expedia’s rankings on Google dropped 25 percent, which, as a direct result, lowered their web traffic by about 20 percent—the drop

How Business Blogging Helps You Attract More Traffic and More Leads

How Business Blogging Helps You Attract More Traffic and More Leads

  While most people think of a blog as an outlet for personal opinions and expression, businesses can benefit greatly from blogging.  In fact, according to HubSpot, businesses that blog attract 55 percent more traffic to their websites than those who don’t. Need another reason? The same study by HubSpot

How to Get More People to Watch Your Videos

How to Get More People to Watch Your Videos

Embedding video onto your website can increase the amount of time visitors spend there, but too often, videos miss the mark and not enough people watch them. When used effectively on landing pages, internet marketing videos can increase conversion rates significantly. So what are some things you should be doing

What are the Marketing Benefits of Web Video?

What are the Marketing Benefits of Web Video?

Just a few years ago, online marketing videos seemed like little more than a perk for businesses large and small—an unnecessary expense that could make your site look high-tech, but not something that generated much return on investment. To say that times have changed would be a serious understatement. Video

What is Inbound Marketing?

What is Inbound Marketing?

In the realm of marketing and advertising, there are generally three different categories: inbound marketing, outbound marketing, and integrated marketing solutions, which blend inbound and outbound. While outbound marketing focuses on going to the customers, inbound marketing is based on trying to attract customers and clients to the company. Instead

5 Ways Small Businesses Can Optimize Online Marketing Efforts

5 Ways Small Businesses Can Optimize Online Marketing Efforts

  In today’s Internet age, being a small business owner, operator or employee is often synonymous with being an online marketing expert. It’s simply not enough to have a decent website anymore; you now have to think about how everything associated with your company’s online presence (social media, blog posts,

Request a Consultation

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!