Branding

6 Posts

Display Retargeting: The Top 5 Benefits for Brands

Display Retargeting: The Top 5 Benefits for Brands

Increased conversions, higher engagement rates, and improved brand recall await the companies that successfully incorporate display retargeting into their marketing campaigns. When paired with SEO and content marketing, retargeting leads to maximum return on investment. Read on to learn more about retargeting as a marketing strategy, as well as how

The Inside Story on the New OneIMS Logo Design

The Inside Story on the New OneIMS Logo Design

Over the past few weeks, you may have noticed a few changes here at OneIMS. Why, yes, we have been working out. Thanks for noticing. But the other big change is right there in the top-left corner of your screen—our new logo.   Of course, a new logo design isn’t

Less Is More for 2014 Website Redesign

Less Is More for 2014 Website Redesign

It’s a new year—thinking of starting fresh with an updated website? This year, the biggest trend in website redesign is all about keeping things as minimalist as possible.   Flat design Web designers can thank Apple for this emergence of simplified design. Always the trendsetter, Apple popularized “flat design”—design free

What Determines Your Brand Reputation

What Determines Your Brand Reputation

Your brand’s reputation is extremely important. It may be the difference between someone choosing to do business with you and moving on to someone else. Think of sites like Yelp—often a first destination for information and reviews about a business. Reviews If negative reviews are found, such as multiple comments

How to Track Your Online Company Image and Maintain a Strong Brand

How to Track Your Online Company Image and Maintain a Strong Brand

  What happens on the Internet, stays on the Internet. When you decide to launch a brand, you inevitably open the door for it to be talked about and discussed online. This can be a blessing and a curse, given your aptitude to properly manage and protect your reputation. A

Logo Design Best Practices

Logo Design Best Practices

In business, the logo of a company is synonymous with its image. Well-known companies are instantly recognized in their area of operation from their cautiously designed logos. The brand image a business holds takes years to develop; however, by looking at a company’s logo, prospective business partners can determine the

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