“Business blogging” and “content marketing” are two key phrases that have defined online marketing over the past three years. Businesses that invest in online content generate three times as many leads as their competitors at only 38 percent of the cost. Despite this, many startups aren’t harnessing the full benefits
When you click onto any news website these days, you’ll notice a healthy mixture of video content as well as traditional text articles. Varying content formats is a great way to keep your site’s visitors engaged, and it’s also a great way to reach more people—some people don’t like
If you run a business, you have probably been setting up local search pages so that when someone near you searches for a business like yours, your name pops up. If you haven’t, you absolutely need to be—but why? Why are local search listings so essential to your business’ success,
Recently, we told you about Google’s changes to the ways it values guest blogging as part of an SEO strategy. I explained how to continue submitting guest posts around the web without risking penalties from Google—now, I’m going to take a look at how you can continue posting guest blogs
Matt Cutts, Google’s head of search spam, recently published a new blog post: The decay and fall of guest blogging for SEO. In the post, he briefly touches on the history of guest posting. He starts dramatically with, “Okay, I’m calling it: if you’re using guest blogging as a way
While most people think of a blog as an outlet for personal opinions and expression, businesses can benefit greatly from blogging. In fact, according to HubSpot, businesses that blog attract 55 percent more traffic to their websites than those who don’t. Need another reason? The same study by HubSpot
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