The ecommerce world is constantly changing. How well you adapt your marketing strategies in this evolving landscape is essential to maintaining a successful business. Google AdWords is one of the many tools available for business owners and marketers to use as they tailor ad campaigns to target their desired customers.
When you think of ways to market your company through search engines, you probably automatically think of organic search engine optimization. SEO is still as crucial as ever for businesses looking to gain online traffic, but paid search engine ads are just as important, too. Paid ads, or Pay per
If you’re a small business looking to get started with online marketing, you’ve probably done your research—and this research could leave you a little confused. You’re getting all kinds of mixed information about what online strategies could work for your business. SEO? Google frequently tweaks the algorithm for what ranks
Over the past few weeks, you may have noticed a few changes here at OneIMS. Why, yes, we have been working out. Thanks for noticing. But the other big change is right there in the top-left corner of your screen—our new logo. Of course, a new logo design isn’t
Managing a web marketing campaign is like driving—if you don’t switch gears, you’ll stall out. The results you get from your strategies today, good or bad, won’t necessarily be the same in the future. The question, then, is how often should you think about changing your game plan? How much
We all know that the best ads are highly creative and stick in one’s mind long after the actual engagement ends. But what many people don’t know is just how to create those memorable ads. Of course, you want to make your marketing dollars count as much as possible, and
In today’s fast-paced marketplace, nothing is more saturated than the advertising space. Brands big and small constantly push out colorful, innovative messaging in the most unlikely ways. It can get overwhelming trying to figure out how your brand stands out from the crowd. Don’t Stress Before you get stressed out
Creating content that “goes viral” is a priority to many of today’s companies, and often, the preferred form of viral content is video. The problem with creating viral content is that there’s no cut-and-dry process for doing so—it’s somewhat unpredictable what will make a video spread like wildfire across the
For this year you’ve already defined and set the goals to increase your business. As with any other new year’s resolution, some planning, determination and persistence goes a long way. It’s important to make sure that you have a cohesive marketing campaign in place that meets all of your needs
Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!