Advertising

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Google AdWords for Ecommerce: Beyond the Basics

Google AdWords for Ecommerce: Beyond the Basics

The ecommerce world is constantly changing. How well you adapt your marketing strategies in this evolving landscape is essential to maintaining a successful business. Google AdWords is one of the many tools available for business owners and marketers to use as they tailor ad campaigns to target their desired customers.

Reasons Why Paid Search Ads Can Work For Your Business

Reasons Why Paid Search Ads Can Work For Your Business

When you think of ways to market your company through search engines, you probably automatically think of organic search engine optimization. SEO is still as crucial as ever for businesses looking to gain online traffic, but paid search engine ads are just as important, too. Paid ads, or Pay per

Starting Online Marketing for Your Small Business? Try PPC First

Starting Online Marketing for Your Small Business? Try PPC First

If you’re a small business looking to get started with online marketing, you’ve probably done your research—and this research could leave you a little confused. You’re getting all kinds of mixed information about what online strategies could work for your business. SEO? Google frequently tweaks the algorithm for what ranks

The Inside Story on the New OneIMS Logo Design

The Inside Story on the New OneIMS Logo Design

Over the past few weeks, you may have noticed a few changes here at OneIMS. Why, yes, we have been working out. Thanks for noticing. But the other big change is right there in the top-left corner of your screen—our new logo.   Of course, a new logo design isn’t

How Often Should You Change Your Web Marketing Strategy?

How Often Should You Change Your Web Marketing Strategy?

Managing a web marketing campaign is like driving—if you don’t switch gears, you’ll stall out. The results you get from your strategies today, good or bad, won’t necessarily be the same in the future. The question, then, is how often should you think about changing your game plan? How much

How to Build a Creative Display Campaign

How to Build a Creative Display Campaign

We all know that the best ads are highly creative and stick in one’s mind long after the actual engagement ends. But what many people don’t know is just how to create those memorable ads. Of course, you want to make your marketing dollars count as much as possible, and

What Is a Brand Ambassador – And How To Get One

What Is a Brand Ambassador – And How To Get One

In today’s fast-paced marketplace, nothing is more saturated than the advertising space. Brands big and small constantly push out colorful, innovative messaging in the most unlikely ways. It can get overwhelming trying to figure out how your brand stands out from the crowd. Before you get stressed out thinking about

How to Make YouTube Videos More Shareable

How to Make YouTube Videos More Shareable

Creating content that “goes viral” is a priority to many of today’s companies, and often, the preferred form of viral content is video. The problem with creating viral content is that there’s no cut-and-dry process for doing so—it’s somewhat unpredictable what will make a video spread like wildfire across the

The 5 Most Infuential People in Marketing for 2012

The 5 Most Infuential People in Marketing for 2012

        Today, marketing is the backbone of any business since it is the means by which businesses get their products or services to their customers. Marketing involves the publicizing of the core of a business to potential clients, and informing existing clients of innovations that would interest

The Top 5 Web Design Trends of 2012

The Top 5 Web Design Trends of 2012

In the recent past, there have been remarkable changes in the design technology of websites. Web development and design gives individuals and companies the tools for developing their online presence through attractive websites. Websites need to be spectacular and dynamic with the sole purpose of serving their target audience. That

8 Ways to Win More Customers

8 Ways to Win More Customers

It is generally thought that in business, to attain more customers is difficult, but in reality it does not have to be. The following activities are not difficult or time consuming and could as much as triple your success rate.         1. Request More Referrals An easy way to find more

7 Summer Marketing Tips for Business

7 Summer Marketing Tips for Business

Let’s face it, with summer right around the corner business can get a little slow with everyone headed to the beach instead of spending time in your store. Regardless, that’s no excuse for your marketing plans to take a vacation on creativity! Here’s 7 tips to help boost sales with

What to Consider When Planning Your Annual Marketing Plan

What to Consider When Planning Your Annual Marketing Plan

If you’re like most business owners, you think of marketing initiatives on a yearly basis. It is this crucial planning that dictates how your marketing dollars will be spent for that particular fiscal year. Prior to putting together your marketing plan and allocating funds to the various marketing channels your

The Scope: Marketing At Work – APPLE

The Scope: Marketing At Work – APPLE

As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies

Print Ads Seen As Best Way to Find Bargains

Print Ads Seen As Best Way to Find Bargains

With a wide variety of channels available for advertisers, print still seems to lead the way. Almost a quarter of American adults think that the best bargains are found in newspaper and magazine advertisements, according to a new Adweek Media/Harris Poll. Only 18% think the best bargains are found in

Green Marketing Makes A Difference in Marketing Campaigns

Green Marketing Makes A Difference in Marketing Campaigns

Going Green may seem like it is a phrase that companies claim, but it might help your marketing campaign. Green marketing is more effective than most marketers realize, according to a survey by Environmental Leader. The survey, which looked at green marketing, found that marketers who experimented with green messages

Click-to-Call Coming to Ads on Mobile Devices with Google AdWords

Click-to-Call Coming to Ads on Mobile Devices with Google AdWords

Google AdWords will display location-specific business phone numbers with destination urls in ads on high-end mobile devices starting this month. This way, viewers can click-to-call businesses the same way they click the url to visit websites. The phone number and closest business address will appear as a fifth line of

2010 United States Postal Holidays

2010 United States Postal Holidays

New Year’s Day – Friday, January 1st Birthday of Martin Luther King – Monday, January 18th George Washington’s Birthday (commonly known as President’s Day) – Monday, February 15th Memorial Day – Monday, May 31st Independence Day – Monday, July 5th Labor Day – Monday, September 6th Columbus Day – Monday,

Why You Need to Integrate Social Media into Your Marketing Plan

Why You Need to Integrate Social Media into Your Marketing Plan

To many, the revolution in social media networks may seem like a fad that will fade out just as fast it appeared.  Yet, the truth is that social media is one of the fastest ways to reach out to prospective consumers. Between Facebook, Twitter, YouTube and other similar social media

How Optimizing Your Website Can Help You Keep Your Edge on the Web

How Optimizing Your Website Can Help You Keep Your Edge on the Web

Having a website and a presence on cyberspace doesn’t mean you’ll succeed, not in today’s competitive world of marketing.  While an online presence is key, you have to do more than just have a web address to keep your edge. Once you have a web address, you need to market

How Landing Pages Make a Difference

How Landing Pages Make a Difference

It seems that everyone’s talking about landing pages these days.  So you already have a website, why create a landing page?  Isn’t that just like having a one-page website in addition to your current website?  Not exactly. A landing page is a page that directly contains the content your visitor/customer

Gain Customers With a Customized Landing Page

Gain Customers With a Customized Landing Page

Having a customized landing page that is connected to an online search advertisement or email marketing campaign can improve life by 40% according to a survey by CrownPeak. However, many marketers do not link to a relevant landing page, losing potential data and sales. The “Holiday PPC Ad Strategies” study

5 Marketing Mistakes Companies Make

5 Marketing Mistakes Companies Make

  If you feel like your company has had multiple marketing efforts, but none are turning out to be successful, it can be easy to be left disappointed with low sales. However, it is important to note that each marketing effort you make should not be disconnected. Each step should

3 Ways to Improve Your Pay-Per-Click Landing Page

3 Ways to Improve Your Pay-Per-Click Landing Page

  Having a solid Pay-Per-Click (PPC) campaign can help bring in plenty of visitors to your website. However, converting those clicks into actual clients requires another step — landing pages. If your landing page is not up to par, you can drive away plenty of potential customers that you worked

  • Rachel Souter

    The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

  • Erin Hodges

    Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

  • Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

  • Moshe Konstantin

    We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

  • Sophia Daukus

    Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

  • David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

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