Between a responsive website, helpful content and an active social media presence, some accounting firms are taking Internet marketing to the next level. Unfortunately, many others are being left behind due to ineffective strategies and implementation.
Content Marketing: The Stats
Content marketing is ruling the world of businesses online and offline, not just for accountants, but also for companies everywhere. Ninety-two percent of online marketers are shifting their focus to content marketing. Content marketing budgets are also on the rise, with 58 percent of B2B marketers and 60 percent of B2C marketers increasing theirs.
Hints for CPA Content Marketing
Accountants provide a valuable service, though many work behind the scenes. Nevertheless, accountants do more than just crunch numbers. While it may seem the only way to gain any leverage in the marketing world is to have the most competitive price, this is not necessarily the case. Here are some content marketing tips for accountants:
- Your clients don’t need links to things like online calculators or the IRS website, because they’re hiring you to avoid those. Instead, focus content on your clients’ needs in the here and now by addressing common questions and concerns.
- Provide free resources. One of the best ways to entice clients is to post regular updates to an entertaining and informative blog, or even provide free reports about what’s happening in the world of accounting. Case studies can also show clients what you’re capable of.
- Great content isn’t just a form of communicating; it’s a functional tool that gives people the resources they need. Don’t give them vague wishy-washy statements like “we hope you find what you need on our website;” give them what they need with optimized content and an easily navigable website.
A Cohesive Marketing Strategy
What it all comes down to is a marketing strategy that seamlessly integrates content through email, social media, guest posts, page optimization and more. Content is here to stay, so show prospective clients your expertise with exciting, interesting content to help them solve their problems.