Three Types of Content to Break Up the Monotony of Articles

, June 9, 2014
Home/Three Types of Content to Break Up the Monotony of Articles

Types of content

 

Content marketing is all about keeping things fresh and interesting for your readers. Informative articles are great, since you can deliver a message, news, or facts about something and you know that when someone reads it, they’ll learn something. But the truth of the matter is that simply posting article after article after article is uninspired and can make your reader lose interest. Keeping someone engaged means using different formats of content for your information, such as videos, slideshows, and more. If you’re looking for a few new types of content, try these three—you may be pleasantly surprised.

Before & After Photos

If your business works with revamping anything—from websites to homes and anything in between, anytime you can show off your jobs and results, you should. Give potential clients the opportunity to see what you can do for them by showing them what you’ve done elsewhere. Everyone loves to see dramatic results, and if you have proof that you can deliver excellent work, why not show it off? You and your staff work hard—showcase that work in a “Then & Now” blog post that details some of the work that you did for a client (provided, of course, that whatever you decide to showcase is not confidential information).

Podcasts

Depending on what your business deals with, a podcast may be a good outlet for information. If you can get industry experts or thought leaders to give an interview or have a conversation with, the information discussed on a podcast can not only engage your listeners, but it shows you have your ear to the ground in terms of new technologies for promotion and marketing. Engage listeners and promote the podcast on your Twitter and Facebook pages—let your followers know you’ll be doing a podcast, tell them who will be appearing on your show, and invite them to join in on the fun and submit questions or comments that they’d like to hear discussed on air.

Q & A Videos

A similar concept to recording a podcast is making question-and-answer videos. You can use commonly asked questions related to your business or industry, or you can pose the question to your followers. Find out what people who know your industry want to learn about, and deliver. You can even start with a “basics” video – the most frequently asked about topics and questions. Give people something to start off at, and if you feel so inclined, turn the Q&A video into a regular feature on your website or blog. Not only will this establish your company as a thought leader, but it will give your followers and potential customers a way to engage with you more.

 

Mixing up your content is a great way to keep both existing and potential customers interested in what your business is doing. Try one of these out!







  • Rachel Souter

    The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

  • Erin Hodges

    Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

  • Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

  • Moshe Konstantin

    We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

  • Sophia Daukus

    Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

  • David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

Request a Consultation

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!