3 Characteristics of Amazing Presentations

Solomon Thimothy November 21, 2012
Home/3 Characteristics of Amazing Presentations

Presentations are a vital part of any work or business environment. TEDGlobal is one place where you can view presentations of all kinds. Some are bad, some are good, but some of the things you see are downright remarkable. When it comes to making a presentation work, here are the things which tend to come off extremely well:

1. Telling a Story

We remember things which have a point. Charts and slides are perfect for this, but they don’t stick out in the mind. To you, they are just a bunch of facts and figures. Memorable conversations and speeches connect with you. Telling a story is the way to connect with your audience. To give one example, Mina Bissell, a researcher, used a narrative at TEDGlobal to explain how her thought process concerning the structure of cancer changed.

2. Images are Pointless (most of the time)

Images are often known as the things which help to implant things in your mind. Sadly, you are going to see lots of images and most of them won’t be remembered since none of them stand out. Unique images connect with ideas and tend to resonate with an audience. Journalist Andrew Blum once showed a picture of the Internet represented as underwater divers laying cables on the sea floor.

3. Broken Enthusiasm

Eagerness and excitement don’t always translate to an amazing presentation. Just because you decided to use lots of fancy fonts whilst performing a bouncy salesman presentation on stage, doesn’t mean anyone is going to care. Essentially, a great presentation is a conversation. You always remember great conversations. The only difference between a presentation and a normal conversation is that there is a very definite message to be conveyed in a presentation.

Bottom Line

Many of the qualities commonly touted as being needed for a great presentation are actually pointless, providing too much nitty gritty detail, making the actual preparation and delivery far more problematical than necessary. In reality, the things which truly work come from the content and delivery being attuned to the message and the audience. The essence of a great presentation is knowing what to include, what to leave out and how to connect with the listeners.


  • Rachel Souter

    The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

  • Erin Hodges

    Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

  • Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

  • Moshe Konstantin

    We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

  • Sophia Daukus

    Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

  • David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

Request a Consultation

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!