4 Must-Have User Experience Elements

Solomon Thimothy June 25, 2012
Home/4 Must-Have User Experience Elements

When it comes to user experience, there is more than one factor that contributes to a positive and pleasant experience for your online visitors. In simple words, user experience (UX) refers to how your visitors feel about using your website. This includes how visually appealing your website is, how easy is to navigate and ease of use. While many are focused on the design and aesthetics, there are other factors that are just as important in creating a positive UX.

Here are four must-have elements for a positive user experience. Keeping these in mind when designing or re-designing your website will be useful in creating the best online experience for your visitors to keep them coming back time after time!

Design  user experience (UX) blogThis is perhaps the easiest to understand. The design of your website should be visually pleasing and represent your brand. This means that your design should be consistent with your branding guidelines and all imagery, rich media and other elements serve to enhance and add value to the user experience. Anything that distracts from your message as a brand should be axed from the design.

Functionality Functionality is key when creating a positive user experience. This is what makes your website engaging. Make sure that all technical aspects of your website deliver on their promise. A search function, forms, buttons and all other technical aspects should deliver exactly what the user expects.

Useful and well-structured content is a must for any website. When thinking of the structure of your website, make sure you also take content into consideration as design can highlight the content you want to share. From text to videos, the content you choose to put on your website should be the type of content that visitors are expecting to find on your website. Irrelevant content or lack of content doesn’t serve anyone well. A CMS website designcan help you manage your website’s content for the best and most up-to-date content.

This is perhaps the hardest to pinpoint as usability varies by audience. However, you should think of your target audience in mind and strive to provide then with a website that is easy to use. Making your website easy to use by including features that allow visitors to accomplish desired tasks or actions is a must for good marks on usability.

Creating a positive user experience online is an important part of having a powerful online presence. Positive UX gives your visitors a positive view of your business and brand and helps you achieve your own marketing and business goals. Whether it’s an ecommerce website or corporate website design, it’s important to create a positive experience for your visitors. Keep these four important factors of UX when designing or re-designing your website for better online interactions.

OneIMS has been helping clients deliver positive UX through intelligent and visually impactful websites. Contact OneIMS at 1-888-ONE-IMS-1 and schedule a free consultation with a web specialist or request to see our website portofolio.

  • Rachel Souter

    The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

  • Erin Hodges

    Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

  • Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

  • Moshe Konstantin

    We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

  • Sophia Daukus

    Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

  • David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

Request a Consultation

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!