Having a corporate website is an essential part of extending the reach of your business. But having a website is only half of the equation. Getting people to visit your website is the other half of the equation for online success. This, however, can be a daunting task, especially if you have just recently launched your website. So how do you drive traffic to your corporate website?
While there is no simple recipe for increasing traffic to your website, there are many different things that you can do to slowly, and surely, boost the number of unique visitors to your site. Below are eight indispensable strategies for building exposure and gaining more traffic.
Make it Worth their Visit
Just as sales circulars get people in the door, coupons, special subscription offers or discounts are an easy way to get more people to visit your website. Invite customers to visit your website for a one-time coupon or regular coupons through your e-newsletter.
A respectable way to improve traffic to any site is to offer valuable information regarding your particular industry. Offer your personal knowledge or product reviews in the form of free downloads or reports. Your customers will appreciate it.
Commit to Being Social
Social media is a powerful way for promoting your business online. Make sure you create a Facebook business profile as well as a Twitter account and add a button on your website visitors to follow you on these networks. Contents on social networks are a great way to add hype and get more people interested in visiting your website.
A corporate blog is an excellent way to add fresh content to your website and ultimately, increasing people’s desirability for revisiting your website. Regular posts about topics relevant to your industry will keep loyal followers coming back to your website. As a plus, you also increase the likability of your website by search engines, resulting in an overall higher ranking.
Maximize Online Directories
The internet is full of free directories where you can list your website. Make sure to sign up for as many directories related to your industry as possible. These directories offer basic contact information and can help people find you online.
YouTube Yourself Out
People like to be entertained and getting them to watch short clips is fairly easy. Maximize your use of YouTube by posting short how-to videos, reviews or promotional videos that direct your audience to visit your website. Using a variety of media channels is also a key way to increase overall search engine rankings.
Let Everyone Know What’s New
Press releases are a highly effective way to drive traffic to your website. Whether you submit a press release to your local paper, your online hyper local paper or online press release directories, press releases are an easy way to get people to notice you and visit your website.
When you truly want to see measurable results, hire a search marketing company to design and run a search engine optimization (SEO) or pay-per-click (PPC) campaign. An SEO campaign will optimize your website, on-site and off-site, to naturally increase your visibility and ranking on search engines. A PPC campaign is a paid-search strategy that uses smart ads to get web surfers to visit your website.
In today’s highly competitive market, no business can afford to ignore the importance of growing online reach and exposure. A corporate website is an incredible asset that works only if it has a good audience. The eight tips above are the backbone to driving more traffic to your website. Use them and see your number of visitors grow exponentially.
If your website isn’t getting the traffic it deserves, contact OneIMS at (888) ONE-IMS-1 and a representative will help you find a solution to your traffic problem.