Spring Into Action with Local Search Marketing

Samuel Thimothy - March 30, 2011

Spring is here! Spring forward with a comprehensive marketing strategy that focuses on your local target market.

Whether you have an online storefront or a brick-and-mortar store, local search marketing solutions are great for increasing the exposure and visibility of your business as well as generating more traffic to your website. Here are a few marketing tools every business owner needs to have in their marketing flowerbox:

Google Places
Google Places local maps optimization puts your business listing above organic search results, making it stand out among similar listings and creating an easy way for customers to reach you. A handy listing that includes general information such as your address, phone number, website and even a map showing your location, makes your business more accessible, especially on mobile devices.

Pay-Per-Click Management
With the ability to define your paid search campaign nationally, regionally and locally, pay-per-click (PPC) campaigns are an ideal way to increase qualified and targeted visitors to your website. The best part about PPC is that it starts working almost immediately, you control the amount of ad spent, and you are free to fine-tune your campaign as often as needed.

Search Engine Optimization
In order to increase the ranking of your website on search engines, your website needs to be relevant and target your desired customers. Search engine optimization (SEO) ensures that your website reflects and attracts exactly the type of customers your business needs. By optimizing your website, both on-page and off-page, you increase the ranking assigned to your site by search engines, increasing its online visibility and your chances at attracting new customers.

Direct Mail Campaign
A direct mail campaign targeting your geographic area can yield qualified and interested prospects. For better results, use variable data printing (VDP) technology to create custom messages.

Looking for an even more effective spring marketing strategy? Combine all of these local search marketing tools for an integrated and cohesive strategy that will reach prospective customers via multiple channels for even greater impact. Call us today at 1-888-ONE-IMS-1 or e-mail us at sales@oneims.com, and we’ll help you create a winning spring marketing strategy.

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