4 Ways to Improve Your Conversion on Landing Pages

Solomon Thimothy - December 8, 2010

social mediaA landing page, or lead capture page, is the page that appears once you click on an advertisement. These can be linked to pay per click ads, PURLs, or social media links to help enhance the effectiveness of these campaigns. Landing pages should help your online marketing by converting your clicks into leads and sales.

If you are not seeing conversions from your landing pages, look to these 4 ways to improve your landing pages and boost your conversions.

  • Create a Clear Call to Action
    After coming to a landing page, it should be obvious what you want to be the next action a visitor takes. Don’t bury it to the bottom of the page where visitors may not even glance. Have clear statements that say “Subscribe,” “Sign Up,” “Download,” or “Purchase” so that visitors know exactly what they should do next.
  • Match Your Landing Page to Your Ad
    There is a reason why people clicked on that specific ad to reach your landing page. If you mention a specific offer or deal, your landing page must also have that message. If you talk about free shipping in the ad, then make sure the landing page mentions the free shipping. The best way to convert your visitors is to continue the breadcrumbs that brought them there in the first place.
  • Use Trust Elements
    If your company is new or small, then visitors may be hesitant to take action and trust your company and products. Including trust symbols, like VeriSign, a privacy policy and testimonials can help build trust from new visitors and convert them to sales.
  • Keep The Page Simple
    Your landing page should be streamlined to get your visitors to accomplish a specific goal in the shortest amount of time. Remove any unnecessary copy, images, navigation or any other elements on your landing page that do not directly lead your visitors to “Subscribe,” “Sign Up,” “Download,” or “Purchase.”

OneIMS provides many print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated such as Search Engine OptimizationPay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data PrintingPersonalized URLs and custom landing pages and triggered emails.

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