If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors.
According to a study by Manhattan Research, 48% of the 102.3 million US adults who went online for prescription drug information in 2009 viewed online video to learn more about these medications.
These types of videos are most often viewed on a health information website, as opposed to a pharmaceutical company website or video-sharing website, like YouTube, according to a 2010 study by Rodale.
Even healthcare professionals are using online videos when looking for specific information relating to medical or prescription drug information. Also, a significant number of healthcare provides said that promotions of prescription medications through live video, otherwise known as edetailing, has influenced their prescribing behavior.
If you run a healthcare website, online videos can significantly improve your website performance. Creating and posting online videos related to pharmaceuticals or trends in the health care industry can help you differentiate yourself as a healthcare industry expert.
If your website is a healthcare eCommerce website, then you can use online videos as a way to highlight specific products and how they benefit medical professionals.
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