4 Ways To Optimize Your eCommerce Website For The Holiday Season

Solomon Thimothy - October 13, 2010

The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find the best deals possible.

Take advantage of holiday sales this year with these 4 tips to help you optimize your eCommerce website for the holidays.


  • Optimize Blog Posts For Holiday-Specific Keywords – Blog posts can help your SEO by creating new content to help you rank for specific keywords. If your blog posts are specific for the holidays, then it will be more likely to show up when people are looking for holiday sales. Create posts like “The Top Toys For The 2010 Holiday Season” with links to purchase those products at your website. If you run a clothing eCommerce website, write a blog post highlighting the best holiday sweaters. These posts with terms like Christmas, holiday presents, Christmas gifts, etc. will help your website rank better for niche keywords that people are likely to search around the holiday season. Be sure to include a strong call-to-action link, banner, or button on each of these posts that leads to your holiday promotions.



  • Create Landing Pages Targeting Holiday Traffic – A landing page with deals specific for the holiday season can help entice customers. Show your top selling products with a special deal on shipping before December 20 or 10% off $50 or more when purchasing before December 15. You can even increase your newsletter or social media subscribers by offer special deals through those mediums only. Create a banner on your website that says you give away special deals in your newsletter or on your Facebook fan page and you can easily increase your holiday traffic.



  • Send Holiday Emails To Entice Existing Customers – Existing customers who have purchased from you previously maybe interested in your products now that the holidays are coming around. Send out an email blast with an exclusive, limited time offer. Give a coupon code that will expire right before the holiday season is over. Link the email to your blog posts or holiday-specific landing page.



  • Track and Promote Products In Social Media With Holiday Keywords – Tracking holiday keywords can help you reach a specific audience. Looking up the phrase “christmas toys” on Twitter might help you come across someone tweeting, “What toy should I get my son for Christmas?” You can reply to them about your Top Toys blog post or a specific deal you have on certain toys in your eCommerce website.


OneIMS provides many other print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom landing pages and triggered emails.

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