How Integrated Cross Channel Marketing Increases Your Audience Reach

Solomon Thimothy - September 24, 2010

Cross channel marketing using one marketing channel, like direct mail, to support or promote another channel, like your website. Focusing all of your efforts on a single marketing campaign on a single channel may seem like your best bet, but it may not help increase your brand awareness. Creating an integrated cross channel campaign creates an opportunity for multiple touch points and a greater boost for your message.

Cross channel marketing allows you to synchronize all of your marketing efforts into a single campaign. It puts reliable information into the hands of the consumer by delivering the same message across different channels.

If you plan on doing a website redesign, make sure your other online sites (like Facebook and Twitter) have a similar look and feel. If you have just started a new contest on Facebook, promote it in your email newsletter and direct mail campaign. If you have a special one-day sale, send out a direct mail piece, an email, Tweet, and text message to remind your customers about it.

While working on a cross channel campaign, properly evaluate the channels and analyzing the data to generate maximum reach of the marketing message across the target audience. Cross channel marketing works with each channel’s strength to create a better outcome more efficiently rather than using multiple, disconnected marketing techniques.

OneIMS provides many other print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.

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