Variable Data Printing: A New Twist to an Old Method

Samuel Thimothy August 26, 2010
Home/Variable Data Printing: A New Twist to an Old Method

Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the sender to customize each and every document within a single run of digital printing. Customization of these print pieces can fall into various levels; such as static, personalized, versioned, and fully customized. Essentially, the sender can target their messaging to include the specific customer’s name on the document, print different versions of messaging to reach specific groups of people, or print messaging that is very personal and specific to each recipient.

The concept is simple: The more personalized or targeted a direct-mail piece or landing page is to the recipients, the greater its chances of eliciting a positive response. Variable printing will engage your target audience, enable reduced costs, encourage rapid turnaround, and empower effective communications.

Here are just a few of the critical benefits:

Faster Turnaround Times
With variable data printing you can get your materials printed and in the mail in just a couple of days. Digital technology delivers timelier and more relevant message out to potential customers, therefore increasing the odds of conversion. As well, updates and revisions can be made quicker and more efficiently.

Improved ROI
When executed properly, you will see much higher conversion rates with Variable Data Printing because the message can be personalized for such a wide range of individuals. When you connect on a one-to-one level with a customer, utilizing messaging catered to that person, the chances of converting the contact as a client is much greater.

Better reporting
Variable Data Printing provides the ability to perform detailed tracking and reporting on every campaign. Since the technology allows you to customize and brand your direct mail pieces as you see effective, you can add different codes, phone numbers and offers that will help you maintain an effective ongoing program. At the end of the day, every marketing campaign utilized needs to be measureable.

Variable Data Printing has changed the face of traditional direct marketing methods. It has taken the old system and revamped the process to be highly effective in the technology and online world. Don’t limit your business to just sending out postcards and flyers without a means to measure its response or to captivate your audience.

In addition to direct mail marketing, OneIMS provides many other print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1.


  • Rachel Souter

    The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

  • Erin Hodges

    Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

  • Charlie Jones

    OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

  • Moshe Konstantin

    We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

  • Sophia Daukus

    Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

  • David Schmetterer

    OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

Request a Consultation

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!