Online research is becoming a regular part of the shopping experience. According to a study by e-tailing group and PowerReviews, 50% of online shoppers research online for at least half of their purchases, and 64% read online reviews before making product purchasing decisions.
Online shoppers prefer online research because they feel it saves them more time than doing in-store research and it increases their confidence in the purchase, as opposed ot speaking to a knowledgeable salesperson.
More than half say they start their online research on a search engine, the next highest choice being the brand’s website at 20% because they believe it will have the most complete and reliable information. Few turn to Facebook (3%) or Twitter (2%) first.
Customer reviews and ratings are the most important influence in product selection (72%), followed closely by customer service information (69%), and category guides and expert opinions (64%).
Also, more than half of online shoppers say they trust customer reviews, but only to verify information information.
In order to give your ecommerce website and products an edge, allow for online reviews and comments of products to help shoppers make their decision. Also, make your website search engine optimized to make sure your website is the first thing seen when online shoppers are doing their research.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.