Shoppers Use Multiple Channels For Research and Purchasing

Solomon Thimothy - April 12, 2010

The vast majority of U.S. Internet users prefer to use more than one channel [computer, mobile device, in-store, etc.] to research and purchase products and services, according to a survey from ATG and MarketTools.

Almost half of the people said they use two channels when shopping for products and services and 24% said they use three or more.

One of the main points from this survey showed that the Internet was used as a research tool. The Internet accounts for only 7.7% of total retail sales, but online research was used in 42% of sales, according to the new study “U.S. Online Retail Forecast, 2009 to 2014.”

Internet users said they were more likely ot make a purchase in-store at least once a week, but they browsed and researched online.

In order to increase your reach to your customers, make sure your e-commerce website is up-to-date with the latest information regarding your products and services.

In addition to e-commerce solutions, OneIMS provides many other online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.

Share this Post: