While it may be tempting to put all of the information you have about your company, its products and services on the home page for people to see right away, this is often overwhelming for visitors and can drive people away from your company.
Websites should be treated like an online version of a store or business. When you walk into a grocery store, you aren’t confronted with flashing lights, blaring music, and every product the store has in stock. Instead, you will see a handful of products with signs and indicators directing you to other items.
In the same way, your website does not necessarily need autoplaying video and audio, scrolling text, and long paragraphs with few breaks or headings to guide visitors.
To avoid overwhelming visitors to your website, first determine the ultimate purpose of the website. Whether it is filling out a form or leading them to purchase a product, you need to make sure it is clear that a specific action is wanted by visitors.
Next you need to reduce the number of distractions. Remove multiple colors or blinking images that take away from the ultimate action you originally listed. Keep your website as simple and direct as possible.
Finally, view your website as if you were a first-time visitor. What items pop out to you first? Is your call to action buried all the way at the bottom of the page?
In the end, you want to make sure your website represents your company and sells your services or products to potential clients and customers. Adding too much information and distracting animations will only detract from the user’s experience and make them less likely to use your company.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.