After you have worked hard on marketing and conversion to bring a new customer to your business, you don’t want to lose them right away. It is important to try to turn those people to be repeat customers who you can rely on for business.
Customer Retention has proven to be cheaper choice rather than attempting to bring in new clients. Here are 4 ways to keep your customers loyal to your business.
- Respond to emails quickly. If you make it a point to respond to emails within 15-20 minutes, your clients will not only be surprised by your efficiency, but it will also make a stronger impact while the information is fresh in their mind. If you run a retail clothing company and someone emails you asking about the sizing information, try to respond to emails while customers are still browsing your website. This will make them take notice of the value you put on your customers.
- Constantly provide new and different offers. Provide a variety of offers to appeal to different people. Free delivery offers and sales on different products will keep your company interesting to people who still want to use your business. Use an email campaign to send out special offers to customers and bring them back to your website.
- Become an authority. If you come off to your customers as someone who knows that industry and products very well, customers will come back to you for the information you can offer them. Create a blog for your website that you keep updated with industry news and events.
- Go beyond expectations. Create a rewards program or send promotion codes to loyal customers, or share your experience working in this industry. Even something a simple as sending a birthday discount coupon will get their attention and show how you value your company.
Once you bring in a new client, use these customer retention techniques to turn them into loyal customers who turn to your business regularly.
OneIMS provides many online marketing services. Contact us today at 1-888-ONE-IMS-1.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.