Segment Your Email Newsletters to Help Your Response Rate

Solomon Thimothy - January 14, 2010

With people getting bombarded by more and more emails every day, it is important to keep your emails relevant to the people who are receiving them. If they aren’t relevant, then people will quickly delete, unsubscribe, or mark it as spam.

To make your emails relevant to subscribers, consider segmenting the recipient list. This way, the information you send out will only reach the people who need it.

Pay attention to not only what services and products people are buying, but also what people are looking at on your website. This could help give you an idea about what they are interested in beyond their history with your company.

Sending out fewer emails is not a bad thing. Showing restraint can help your company. By not bombarding your subscribers with irrelevant emails, they will be more likely to respond to the relevant ones.

In addition to email campaigns, OneIMS provides other online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email Marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.

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