Timing Just as Important as Content in an Email Marketing Campaign

Solomon Thimothy - January 5, 2010

timingWhile it is important to have eye-catching and relevant content in your email marketing campaigns, it is also important when you send out emails to your subscribers.

Research from Pivotal Veracity shows that the average time between when emails are sent to when they are seen has grown from 23.2 hours in January 2009 to 25.9 hours in August 2009.

This means that if you have special deals or offers that require your subscribers to act in less than 24 hours with no additional warning, it is unlikely that they will respond. When sending out email campaigns, it is best to think that it won’t be seen for at least 24 hours.

In addition to email campaigns, we provide other online marketing services. Contact us today at 1-888-ONE-IMS-1.

OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email Marketing. We employ cross-media marketing solutions that are designed to deliver results.

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