Tracking Customer Satisfaction

Solomon Thimothy - October 5, 2009

tracking customer satisfaction

After working with a certain product or service, it is important to get feedback from clients to see how your company is doing. Tracking customer satisfaction is a quick and simple way to make sure that your customers are satisfied with your services, and if they aren’t, how to fix it.

Here are a few ways you can make it easier to track customer satisfaction.

    • Format — Look at your clientele and see what would be the best way to get in touch with them. Should you do phone, letter or email surveys? While phone surveys may be nice for smaller companies, the anonymity of letter and emails will bring more honest answers.


    • Questions — Don’t make your survey too long otherwise your client might not bother to finish it all. Also be sure that your question cover a range of topics to fully take advantage of your survey.


  • Reaction — Once you get the results of your survey, be sure to react to what your clients are telling you. Fix anything that needs fixing and see if there is a way to improve on existing services. Be sure to show your client that these surveys do make a difference at your company and they’ll be more likely to fill them out again.


Track your customer satisfaction to make sure your company is doing all it can to constantly improve on its goods and services. Contact OneIMS today to get started on your latest customer satisfaction survey at 1-888-ONE-IMS1.

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