How A Content Management System Can Save You Time and Money

Solomon Thimothy - September 7, 2009


If your business has a website, you’ve most likely heard of CMS solutions (Content Mangement Systems).  If you haven’t, then it’s time for you to learn about CMS.  Having a website is just part of keeping up with technology.  Maintaining your website is really the motor that drives traffic to your site and sets you apart from others.  Simply having a static website dependent on professionals for updates is something of the past.  With CMS solutions becoming more and more affordable, adding CMS to your site has endless benefits as well as cost-saving implications.  Here are a few reasons why you may double think getting a CMS solution:

  1. Update Content on Your Site Instantly

    Not too long ago, everyone depended on professional web designers to update and make minor changes to websites.  This would take time and cost money as no one does anything for free now-a-days.  A CMS solution allows you to make a one-time investment in what may be one of the best features of your website.  The solution allows website owners to update content and website information instantly and from anywhere they have access to an internet connection.  This is handy when unexpected things come up such as an unplanned school closing due to severe weather.  It’s also important when you need to fix erroneous information on your website.  Dealing with angry, upset customers is one of the least pleasant things to do, so why not avoid these situations?  This means you can update hours of operations, price listings, stock quantities and more instantly.  CMS solution is a good feature for those companies and businesses that are constantly changing such as agents at a real estate office or class offerings at a small, private school.  The bottom line is that you have the power to update your information instantly, saving you time, headaches and money!
  1. Publish Digital Media

    If you have a website, you are certainly aware of the many new technological advances.  Yes, we’re talking about blogs, customer reviews, photos and the like.  Depending on your business, having the ability to utilize these new digital marketing tools may create higher brand awareness, increase brand loyalty and extend your current reach.  Updated posts tell people that you are up-to-date and in-the-know, thus trusting you more.
  1. Stay Current and Increase Your Search Engine Placement

Search engines work in mysterious ways, at least that’s what most people think.  Contrary to what most people think, search engine bots are intelligent and can distinguish a “good” site from a “dud” site.  A website that is constantly updated and properly maintained is more likely to increase its search engine placement than one that has incorrect and outdated.

The bottom line is that you want to maintain a website that is current and relevant for all its visitors.  A CMS solution gives you the liberty to create and make the changes and updates necessary at any given moment saving you time.  It’s also a cost-effective solution as you don’t have to invest in someone to update your site on their own schedule and you may increase traffic flow to your site simply by keeping your site current.  So if you don’t yet have a CMS site and think you could use the freedom of updating your own site, it’s time to take your site to the next level.

OneIMS is a premier marketing company providing a full-range of print, web and integrated marketing services.  For more information or to learn more about IntegratedCMS, visit or
Want more information on increasing your market reach? The experts at OneIMS will guide you through a variety of available options within your budget.  For more information, contact OneIMS today at 1-888-ONE-IMS1. // // //

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