How to Increase Your Email Deliverability by Maintaining Message Relevance

Solomon Thimothy - February 22, 2009

how to increase your email deliverabilityThe 2008 Email Marketing Buyer’s Guide sited email deliverability as the primary consideration for online marketing professionals.  As consumers continue to rely more and more on the internet for their shopping and purchasing considerations, today’s successful business professionals maintain their edge by remaining visible and easily-located online.  Effective email marketing is an important component of any campaign; therefore, increasing email deliverability is a primary concern for many online marketers.

As email marketing becomes increasing complex, many business owners find it advantageous to invest in an email service provider (ESP), an email marketing suite designed specifically for the kind of high-volume, permission-based mass emailing that businesses need to do on a regular basis.  ESPs maintain compliance with ever-changing regulations and provide solutions for executing more efficient marketing campaigns.

A quality ESP is a valuable tool for increasing the effectiveness of your email marketing campaigns.  One important email marketing strategy that many ESPs support, maintaining message relevance, will dramatically increase your email deliverability.

The key to effective email marketing is to create email messages that attract customer’s attention and provide useful and meaningful information.  When customers sign up to receive your email marketing communications, allow them to set preferences for how often they would like to receive email.  Make sure that the “from” and “subject” lines of your email contain wording that will be recognizable and appealing to the recipient.  Many ESPs provide features that allow you to create and send automated and highly relevant emails such as birthday greetings or product-replacement notices.

By maintaining message relevance, you will see results in increased email deliverability in your marketing campaigns.  A good ESP will not only provide the tools you need to send mass marketing communications, but will create an infrastructure designed to foster better practices in email marketing.

eDirect, the email marketing solution provided by OneIMS, is a comprehensive email marketing suite with a vast array of features that allow business owners to improve the effectiveness of their email marketing campaigns.  Among the many useful solutions included, eDirect provides several features exclusively designed to maintain message relevance.  eDirect users enjoy the support of a step-by-step wizard to assist in composing effective business communications.  Editing and creating high-quality HTML emails and e-newsletters is simple with our user-friendly text editor and toolbars.

To learn more about eDirect, the email marketing solution of OneIMS, visit our website:

The experts at OneIMS will guide you through a variety of available options to develop and deploy successful email marketing.  For more information, contact OneIMS today at 1-888-ONE-IMS1.

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