As email continues to grow as a primary method of communication in modern society, many of today’s marketers are taking advantage of this medium as a cost-effective and highly useful marketing tool. Among the many concerns email marketers face, email deliverability is predominant. According to the 2008 Email Marketing Buyer’s Guide, email deliverability is the primary consideration for online marketing professionals.
Because of the many complications involved in increasing email deliverability, many business owners allot a portion of their advertising budget to purchase access to an email service provider (ESP) specializing in email marketing. ESPs are valuable because they provide a working framework for the kind of mass emailing that businesses need to do. They keep businesses in compliance with the latest authentication tools as well as the most recent requirements for email marketing.
Monitoring Sender Reputation
A quality ESP is a valuable tool for increasing the effectiveness of your email marketing campaigns. One important email marketing strategy that many ESPs employ, monitoring your sender reputation, will dramatically increase your email deliverability.
Internet service providers are often wary of brand-new Internet protocol (IP) addresses because spammers frequently change their address to avoid detection. Using an established IP address to send good emails in full compliance with government regulations will develop a solid reputation for your business over time.
Maintaining a neat and tidy email address list will also foster a good reputation. Weed out recipients who have unsubscribed or who have not opened the last several emails that you’ve sent. Obtain permission from your regular subscribers periodically. These simple precautions will keep your recipients from reporting you as a spam, thereby tarnishing your reputation with Internet service providers.
eDirect, the email marketing solution provided by OneIMS, is a comprehensive email marketing suite with a vast array of features that allow business owners to improve the effectiveness of their email marketing campaigns. Among the many useful solutions included, eDirect provides several features exclusively designed to monitor sender reputation. eDirect users send all messages from a dedicated IP address and eDirect allows business owners to easily create and maintain solid permission-based email lists, to manage bounce and permission, and to manipulate multiple categories of subscriber lists.
To learn more about eDirect, the email marketing solution of OneIMS, visit our website: http://www.edirectnow.com.