3 Tools to Make Your B2B Content Marketing Even Easier - OneIMS
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Researching, developing, and monitoring a content marketing plan can be a challenge for B2B businesses of all sizes. When there are so many different pieces to keep track of, it can be difficult to keep a firm grasp on your content without some help from software and apps. However, with so many different tools available to you, it’s hard to know which are worth investing in.

If you’re looking for ways to make your content marketing easier, using the right tools can help make each step of the process simpler. Some of the best tools you can use include BuzzSumo, CoSchedule, and Google Analytics. When these are paired with the Clickx app, you can take your content marketing plan to the next level.

Let’s take a look at how you can use these content marketing tools to improve your online presence!

Key Takeaways:

  1. BuzzSumo can help you identify popular or trending topics for your target audience.
  2. CoSchedule allows you to automate your content marketing, helping relieve some stress and ensure your strategies are properly executed.
  3. Google Analytics provides in-depth insights to your website visitors behavior, allowing you to see which posts are making the biggest impression.

The B2B Growth Blueprint

1. BuzzSumo for Topic Research

In order to create content that your target audience will want to engage with, you need to know what topics are currently trending or popular. When you create pieces that are relevant but not overdone, you’re able to fill a need and establish a lasting connection with your audience members.

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BuzzSumo is one of the best tools for finding topics that are trending. The app allows you to filter content by date, country, and language, giving you the opportunity to find topics that appeal directly to your target demographic. You can also use BuzzSumo to see the various articles that have been covered about a particular topic, meaning you’re able to generate content that is different from what is already available online.

You can use BuzzSumo in your content marketing in a number of ways. First, you can check out the trending topics to see what is popular that day. This can allow you to see if there are any news pieces you need to pick up on in a timely manner. You can also search specific topics, influencers, or websites to find topics that are popular with your audience.

2. CoSchedule for Automation

Managing and executing a content schedule can be difficult to master. With so many steps you need to follow through with, maintaining your calendar can become overwhelming. However, the use of an automation tool like CoSchedule can help take some of the pressure off you and your team. 

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CoSchedule is a great multi-use tool that allows you to write content, schedule posts, and create social campaigns to promote your pieces all in one place. By putting the planning, executing, and promotion pieces under one dashboard, you can manage all of your content marketing with just one tool. Not only does this save time and money, but it can also prevent you from becoming confused or losing track of what is done and what isn’t.

CoSchedule integrates with WordPress, Google Docs, and Google Analytics, making it an easy fit into the content creation and generation process you already have. You can also collaborate with team members, view a content calendar, and assign tasks and due dates within the platform. This allows you to set up your content calendar, schedule assignments, and allow the platform to take control.

3. Google Analytics for Tracking

After you have your content posted, you want to track how well your audience is responding to it. Knowing whether or not your marketing is meeting your customers’ expectations can help you make smarter strategic decisions when developing new pieces. When you know what works and what doesn’t, you’ll waste less time and see better results. 

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Google Analytics is the go-to source for tracking website activity. By providing you with insights on how your visitors are getting to your website and what they’re doing when they reach your page, you can better understand what your target audience is looking for. Through identifying your most popular pages, the pages that my be pushing visitors away, and the number of pages your audience reads before converting, you can develop a stronger content strategy that appeals to your audience’s needs.

When tracking your analytics, you want to think deeper about what the numbers mean. While it’s important to know how many visitors you’re having and what pages they’re viewing, you also want to consider things like conversion rate and bounce rate. These more progressive metrics can give you better insights on whether or not your content is actually improving your business.

Bonus: Clickx for Search Engine Optimization (SEO)

When developing your content marketing strategy, you also want to consider how it fits with your search engine optimization (SEO). Since your SEO is one of the most powerful tactics for bringing new leads to your website, you want to ensure it is well planned. When it fits seamlessly within your content marketing, you can see better results.

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Clickx can help you gain the SEO insights you need to improve your content marketing. Within the app, you’re able to identify keywords, track backlinks, and even outsource content creation to ensure you’re posting top-notch pieces. As an all-in-one tool for SEO planning, developing, and executing, Clickx can help your content get noticed.

To create an SEO strategy that will also improve your content, you need to consider how the two work hand-in-hand. The two are closely linked, so it is best to think of them as two branches of the same strategy. First consider what kinds of content are most likely to reach the top of a search engine results list. Then, think about what tactics you can implement to improve that content for search engine crawlers.

The B2B Growth Blueprint


A strong content marketing strategy comes down to how well you’re connecting with your target audience. However, if you’re not using the right tools to research topics, schedule content, and track your efforts, you may find that you’re missing the mark. When you have the help of powerful software and apps, you can create better content that makes a lasting impression with your target audience.

Let’s recap the four tools you should be using to improve your B2B content marketing:

  1. Do in-depth topic research with BuzzSumo.
  2. Use CoSchedule to automate the way you post and promote your content.
  3. Track your content success with Google Analytics.
  4. Strengthen your SEO with Clickx.

How do you think these tools will improve your content marketing? Let us know in the comments section below!

Written By Samuel Thimothy

As the Chief Growth Officer, I provide leadership, direction and resource stewardship to the organization’s sales and marketing function. I also collaborate with our digital marketing strategy team in developing and executing growth marketing campaigns for our loyal clients.

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