While it is important to have a website for your business that you like, you ultimately should be creating a website that appeals to your audience. To make sure you’re running a website that visitors find appealing, you should take the time to evaluate the site.
How Does Your Audience See Your Website?
You must learn to look at your website through the eyes of your audience. Even if your website seems perfect to you, it may not come across that way to your audience.
This could mean you are pushing away potential customers from knowing about your business and what it can offer.
When looking at your website, there are three things you should focus on from the perspective of a visitor.
- Usability: Is your website easy to navigate? Can visitors quickly get to the areas they want to get to? Have you tested your website in multiple browsers and resolutions? Does your website load quickly? Are there a lot of distractions (flashy graphics and animation) pulling attention away from the important points of your website?
- Content: Is the content on your website clear? Is it up to date, providing visitors with correct information? When was the last time you updated the content? Is there enough information about your company and its services? Is there too much information?
- Search Engine Optimization: SEO is a critical way to get targeted visitors to your website since many people use search engines to get the products and information they need. Do you target a specific keyword on each page? Are your page titles, link text, and images search engine optimized? There are many different elements to keep in mind when optimizing your website, to the point where you may benefit from outsourcing your SEO to a reputable SEO firm. Without sufficient SEO, your website won’t be found, leaving your business in the dark when it could be attracting many more visitors and prospects. At OneIMS, we even offer a website audit to help determine what areas of your SEO need improvement.
It is important to constantly evaluate your website and try to improve it. Whether you evaluate it or you ask someone else to evaluate it, your website needs to be looked at with a critical eye. Through a proper evaluation of your website, you can make sure your website is performing the way it should, staying above your competitors and encouraging visitors to become leads, and leads to become customers.
