Paper coated on one side. We DO NOT print on C1S paper.

Paper coated on both sides. Our 14pt and 16pt paper are examples of C2S. (AQ Coating or UV Coating are seperate options and are not effected by this)

Also called cover stock. Mostly heavyweight papers are called cards stock. The thickness of card stock is indicated with point sizes such as 14pt, 16pt. Some people will also refer to 100lb gloss cover as a card stock.

The address to which a carrier delivers mail. In common usage, carrier route includes city routes, rural routes, highway contact routes, post office box sections, and general delivery units.

This is a term used for online advertising where a user actually clicks a link and brings up a specific web page. A common term for this type of online advertising, such as Google Adwords, is Pay Per Click because the advertiser pays for each time a visitor clicks and views their website.

The process of counting and auditing the clicks for a campaign. Click tracking can be done by a different entity than that which serves the creative.

In terms of search engine marketing, this is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see. It can be done in many technical ways.

describes a system where a measured output value is compared to a desired input value and corrected accordingly.

In search results the listings from any individual site are typically limited to a certain number and grouped together to make the search results appear neat and organized and to ensure diversity amongst the top ranked result.

In terms of search engine marketing, this is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see. It can be done in many technical ways.