Glossary

Bindery

The finishing department, which performs operations on the printed product after it has been printed. The bindery operations are as follows: Folding, Binding, Stitching, Scoring, Perforation, Die Cutting, & Envelope Converting (currently done in house).

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Binding

Different methods used to secure loose pages in a book is called binding. Saddle stitch is an example of binding.

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Bleed

Printed colors that extend past the edge of a page. To cut the job to its actual size the processor has to make sure the job gets printed with 1/8 of an inch bleed some jobs may require more than that. For example if the job is a business card (3.5″ x 2″) the file [...]

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Blind Traffic

Low quality visitors generated by misleading banners or spam which rarely convert to a sale.

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Blog

Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author.

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Borders

An outline around graphics, text or edge of a sheet.

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BOW

Best Of Web. A reference to one search engine that classifies it’s core set of sites as “the best of web”. BOW is also used as a reference to the BOW TIE theory. It states that the core of the web is a central hub with two off shoots going out in either direction.

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Bridge Page

Also known as a doorway page, an information page, or spam. A web page created for the sole purpose of ranking well in the search engines. This is something that you do not want to have on your website.

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Brightness

Refers to the percent of light reflected back from a sheet of paper as measured by a light meter reading. Contrast is reduced and highlights are not as strong when paper with a lower brightness is used for a printed piece.

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Bulk Mail

Standard Mail or Third Class Mail.

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