Glossary

Dynamic IP Address

An Internet Protocol (IP) address is a numerical identification (logical address) that is assigned to devices participating in a computer network utilizing the Internet Protocol for communication between its nodes.

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Embossing

A process of imprinting an image by applying pressure to the back side of a material to change the surface, giving it a three dimensional or raised effect. Embossing can be referred to as raised lettering.

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Entry Page

The first page viewed during a visit to your web site. If a visit consists only of hits to non-page files, that visit has no entry page. This can cause the total number of entry pages to be less than the total number of visits.

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Error Log File

A server log file that records errors encountered.

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Everflux

It refers to the Google phenom when results appear to be in daily updating. This is between major updates where individual pages are updated, added, or removed from the index.

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Excite

Excite is the leading personalization Web portal, featuring world-class search, content and functionality.

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Expert Document

In terms of search engine marketing, this is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see. It can be done in many technical ways.

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Expert index

In terms of search engine marketing, this is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see. It can be done in many technical ways.

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Favicon

A small icon that some browsers display next to a bookmark when the site is viewed.

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FFA

Free For All pages; basically a link farm. You add your site link to the page, it then gets pushed down as other links are added until your link is ultimately pushed off the page. Not a standard method of promotion or link building.

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