Sales Enablement

Lead Funnel Management

At OneIMS, we preach and practice full-funnel marketing. When you engage us for your marketing need, we will help you define your Ideal Customer Profile (ICP) and design your optimal buyers’ journey through the entire sales process. Our objective is to help you systematize and automate the routine steps in your sales process so you have predictable pipeline of qualified opportunities optimized for sales. We can not only help you fill the top of the funnel with marketing qualified leads, but we employ systematic process to qualify, nurture and move the leads through the entire buyers’ journey to accelerate sales and fuel the growth of your company.

The expert marketing team at OneIMS will help you identify the shortage and blockage in your sales funnel and implement proven methodology to optimize your customer acquisition efforts.

When you work with us, we will assist you optimize your funnel from top to bottom

Sales Enablement & Pipeline Management

Improve Sales Effectiveness. Increase Top of line.

Why It Matters

67% of a salesperson's time is typically spent on non-selling activities - research, data entry, and busy work

Gartner

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

DemandGen Report

It is imperative that salespeople use their time on revenue producing activities. Their time is best spent engaging with qualified prospects who have the authority, need, urgency and money (ANUM) to make a purchase decision on products or services you offer. They should not be spending their valuable time prospecting nor should they be expected to speak with every possible lead that raises their hands. Salespeople need to be presented with leads that have been rigorously qualified based on their implicit and explicit lead scoring data collected about the prospect with every touch point the brand had with them.

In addition to generating leads, special attention should be fixated on moving the prospects through the sales funnel and making them sales-ready so when they do interact with sales team they are much more ready to make the decision, thus accelerating the sales process.

Our Approach

At OneIMS we understand that it’s not enough just to generate leads, but those leads need to be properly and effectively nurtured through the sales pipeline. We also hold the belief that in the B2B world, marketing should carry a sales quota, just like sales team. Thus, we have instituted systematic process to collaborate with you to develop a Service Level Agreement (SLA) to define what a Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) would be. We will determine together what is the most effective way to nurture those leads based on whether they are marketing qualified or sales qualified as well as where they are in the sales process. We will define what constitutes a lead’s readiness to buy and what behaviors display that it’s time to pass them on to sales team, thus making sure the sales people are focused on the most qualified of leads. Most importantly, we will employ our proven strategies and incorporate owned, earned and paid media channels to capture, nurture, score and grade each lead until they are ready for sales, making sure you meet your revenue targets.

  • We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.

    Greg Henry, CEO - DecisionPoint Systems, Inc.
  • We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce.com. I can honestly say they are an extension of our Marketing Department.

    Rob Helmke, Marketing Director - Plastic Ingenuity
  • OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.

    Lisa Saul, Direct of Marketing - Amcraft Manufacturing
  • OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

    David Schmetterer, President - Crawford Laboratories
  • Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

    Sophia Daukus, Director of Marketing - Florock
  • We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

    Moshe Konstantin, CEO - CPI Daylighting
  • OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

    Charlie Jones, Sr. Marketing Manager - Netcom
  • Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

    Erin Hodges, Director of Marketing - DecisionPoint Systems
  • The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

    Rachel Souter, Director of Marketing - Apex-Ware
  • After years of good work from team at OneIMS, it is difficult to not consider both Samuel and Co-owner Solomon Thimothy my personal friends. I've used OneIMS for web development, SEO, and advice on how to best penetrate the online social media opportunity. Samuel and team have helped my business in many ways become more marketable. I anticipate using their services for years to come.

    Brian Berg, President & CEO - BB Direct

Confidential Marketing Assessment

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!