Demand Creation & Lead Generation

Lead Funnel Management

At OneIMS, we preach and practice full-funnel marketing. When you engage us for your marketing need, we will help you define your Ideal Customer Profile (ICP) and design your optimal buyers’ journey through the entire sales process. Our objective is to help you systematize and automate the routine steps in your sales process so you have predictable pipeline of qualified opportunities optimized for sales. We can not only help you fill the top of the funnel with marketing qualified leads, but we employ systematic process to qualify, nurture and move the leads through the entire buyers’ journey to accelerate sales and fuel the growth of your company.

The expert marketing team at OneIMS will help you identify the shortage and blockage in your sales funnel and implement proven methodology to optimize your customer acquisition efforts.

When you work with us, we will assist you optimize your funnel from top to bottom

Demand Creation & Lead Generation

Increase Brand Awareness, Create Demand and Generate Qualified Leads

Why It Matters

70% of the buyer’s journey is complete before a buyer even reaches out to sales


Demand generation is the methodical approach to creating awareness about your products or services from your target prospects and turning them into qualified sales leads. Demand generation is the key to building predictable sales pipeline. A properly executed demand generation effort should increase the quality and volume of sales opportunities created. Demand creation is giving marketing a sales quota. It is a critical component of your business growth, if left to chance would dry up your sales pipeline.

You may have the perfect solution to the biggest challenge your ideal buyers are facing. However, if your potential customers are not aware of the solution you offer or know that there is a better alternative to their current solution; they will not proactively seek out your help. Therefore you need to educate your potential buyers and make them realize their need and the value of using your solution to meet that need.

Our Approach

At OneIMS we understand that the buyer’s journey is an important framework to base your marketing campaigns around. We custom tailor demand creation campaigns to address the customer lifecycle stages and help facilitate and accelerate the decision making process the potential buyer goes through.





Lead Life Cycle

We will collaborate with your team to research and identify the ideal buyer personas and their buying criteria. After which we will strategically distribute relevant, high-quality content and other valuable digital assets to build awareness and drive interest in your company and its products or services. We will utilize owned media, earned media and paid media channels to increase the reach and effectiveness of your content. Our demand creation and lead generation specialists will help you implement and optimize lead nurture and marketing automation software to capture marketing qualified leads (MQLs) and move them through the buyer’s journey to become sales qualified leads (SQLs).

  • We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.

    Greg Henry, CEO - DecisionPoint Systems, Inc.
  • We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & I can honestly say they are an extension of our Marketing Department.

    Rob Helmke, Marketing Director - Plastic Ingenuity
  • OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.

    Lisa Saul, Direct of Marketing - Amcraft Manufacturing
  • OneIMS has been instrumental in growing our market share. With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.

    David Schmetterer, President - Crawford Laboratories
  • Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.

    Sophia Daukus, Director of Marketing - Florock
  • We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Adwords and other online marketing campaigns.

    Moshe Konstantin, CEO - CPI Daylighting
  • OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.

    Charlie Jones, Sr. Marketing Manager - Netcom
  • Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

    Erin Hodges, Director of Marketing - DecisionPoint Systems
  • The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.

    Rachel Souter, Director of Marketing - Apex-Ware
  • After years of good work from team at OneIMS, it is difficult to not consider both Samuel and Co-owner Solomon Thimothy my personal friends. I've used OneIMS for web development, SEO, and advice on how to best penetrate the online social media opportunity. Samuel and team have helped my business in many ways become more marketable. I anticipate using their services for years to come.

    Brian Berg, President & CEO - BB Direct

Confidential Marketing Assessment

Learn how our results-driven campaigns can help you achieve your business goals. Request your confidential marketing assessment call with our digital marketing strategists today!