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Spring Into Action with Local Search Marketing


Spring is here! Spring forward with a comprehensive marketing strategy that focuses on your local target market. Whether you have an online storefront or a brick-and-mortar store, local search marketing solutions are great for increasing the exposure and visibility of your business as well as generating more traffic to your website. Here are a few […]

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3 Ways Google Instant Will Affect Your Search Marketing Strategies

ppc advertising

With the release of Google Instant, search marketers are going to be figuring out exactly how this affects their pay-per-click marketing strategies and search engine optimization.   Personalization If you are signed into your Google account, then search results will be personalized to your search history. This means that different users searching the same phrase […]

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Small Businesses See Higher Paid Search Conversions


Conversions on paid search advertisements for small businesses have increased over the past year, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible. In the second quarter of 2010, small businesses were seeing 43.3% of clicks resulting in website conversion and 6.9% in a phone call, a significant increase over […]

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