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Use Clear Call-To-Action Buttons To Increase Sales

call-to-action

A key element of website design is having clear call-to-action buttons and links. A “call to action” refers to copy and images that compel a user to take a certain action. Typically the action is to purchase a product or take a step in the sales cycle that will hopefully lead to a sale, like […]

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Grow Your Business By Increasing Your Outflow Marketing

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Companies are always looking for new tools and ideas to grow their business. However, the best options are often based on the tried and tested marketing techniques. Outflow marketing is one of the main ways of increasing your business. Outflow marketing focuses on the ways companies move their message and product to the market. Outflow […]

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Small Businesses Continue To Find Success Through Print and Direct Mail Marketing

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Small businesses seem to be optimistic about business prospects in 2010, according to the third annual Signs of the Times Business Survey conducted by FedEx Office. When asked if there were any areas where they were considering increasing spending in 2010, 42% of the survey respondents selected marketing/advertising. Almost 90% of those surveyed found that […]

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Businesses Plan To Increase E-Commerce Investment in 2010

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According to a survey by the e-tailing group, 59% of businesses surveyed are planning on investing more into e-commerce in 2010. This number is up from 36% in 2009. The 9th Annual Merchant Survey also reported that 92% plan on an increase in Internet revenue, with most anticipating between 6% and 15%. With more businesses […]

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5 Tips To Help You Launch A Small Business Blog

small-business-blog

Having a blog on your business website is a simple way to increase traffic to your website, as well as improve your search engine optimization. However, it can be daunting to start a blog from scratch without any previous experience. Here are a few steps you can take before launching your business blog in order […]

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7 Ways to Improve Your Sales and Marketing Results

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Having an effective sales and marketing plan is crucial in order to get the results you want. Whether it is to increase brand awareness or to sell specific products or services, you should always make sure to optimize your marketing plan to get the best results possible. Know Your Customers. If you can’t identify specific […]

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Small Businesses Avoid Using Online Marketing Tools

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Many small businesses are still not using basic online marketing tools to help them grow their business. According to a survey from Citibank, 37% of small businesses had not used a website for marketing or expanding their business in the last year. Also, 84% had not used ecommerce to sell products, and 62% have not […]

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More Small Businesses Use Websites to Find New Customers

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A study from Constant Contact finds that after word of mouth, small businesses consider websites the most important marketing method in finding new customers. Approximately 93% of the people chose a website, while the next highest choice was email marketing at 89%. In 2009, only 78% of small businesses surveyed relied on a website to […]

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Email, Search Top Advertising Channels

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According to the 4th Annual Datran Media Marketing & Media survey, email and search were the top two advertising channels that performed the best for companies in 2009. With online marketing channels becoming lucrative marketing opportunities, more than 80 percent of the companies surveyed also plan on increasing their digital marketing budget as they approach […]

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Create a Website So Local Shoppers Can Find You

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In a recent study from BIA/Kelsey and ConStat, almost all US Internet users research local products and services onilne first before making a purchase. Approximately 97 percent use online media for local shopping research, and of those 90 percent use search engines,  48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 […]

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