Keyword Strategy

Solomon Thimothy - June 5, 2013

Your campaign starts here

Your keywords form the foundation of your entire SEO strategy, so we choose the ones that will yield the biggest returns. By selecting keywords analytically, we’re able to start building a better campaign from day one.

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Goal-oriented Campaigns

SEO is highly competitive, so we start by establishing concrete goals and analyzing your position in the marketplace. By developing a thorough understanding of your competition and the direction you want to move in, we can engineer your campaign to achieve the best possible results.

We create a long-term strategy centered on achievable goals and sustainable SEO benefits. This focus on lasting visibility and gains allows you to establish, build and maintain an authoritative presence on the web.

Based on the audience you want to reach and the products or services you want to prioritize, we build a list of keywords that will register with search engines and resonate with potential leads.

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Better Keywords, Better Ranking

With SEO, the easy way is never the most effective way—the web’s most popular keywords are the hardest to rank for. By critically evaluating your keywords, though, we’re able to selectively choose the ones that will yield the most relevant traffic, organically directing highly qualified visitors to your site.

A Natural Fit

Keywords alone aren’t the answer to optimizing your website—you have to use them effectively. Our SEO experts choose keywords that seamlessly, naturally integrate with your web copy, optimizing your search engine performance without compromising the user experience.

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Ongoing Strategies

The best SEO practices and keyword strategies constantly evolve. Our SEO team monitors your performance to identify the keywords that will generate the best results over time.

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