VDP or Variable Data Printing allows you to print documents with a combination of variable text and images. VDP is generally applied to a variety of promotional pieces like personalized direct mail campaigns. In one-to-one marketing, VDP is used to customize marketing material because the information, pictures, graphics, and offers can be varied to fit each customer’s wants and needs. This leads to a higher response rate from the recipients of VDP pieces.
Our experts will help you create the right campaign following three simple steps:
- Targeting Audience
- Customizing Materials
- Selecting Offer
To maximize the results of your VDP Chicago marketing campaign, contact OneIMS Print at 1-888-ONE-IMS-1 (1-888-663-4671) and speak to a OneIMS Print representative today!