Smart Inbound Marketing: Using Video to Tell Your Brand’s Story

Samuel Thimothy - April 9, 2014

videos are great for defining your brand or service

Approximately 3 out of 4 adults make purchases after watching branded videos online.

Between mobile use and the rise of video in social media, video content is becoming a preferred method of delivery for many customers, particularly in B2B industries. Because the purchase process can be more complex for a B2B audience, videos can help illustrate your brand’s value in a quick, but helpful, manner. Consider these four types of video that will put your brand on the fast track to smart inbound marketing.

Say Hello

One of the best ways to tell your brand’s story is through video. Whether it’s a short 30-second video with the CEO or a 60-second video highlighting your company’s story, purpose and values, video explains in detail what text may not.

Members of your audience may not have time for a complete review of your company’s history, but a quick video recap can provide an accurate snapshot of your brand’s value. Because it includes visual elements, video is able to engage an audience like no other form of media.

Testimonials

Do you have stories of success to share? Maybe your brand helped a manufacturing company reduce accidents or expenses, or offered a time-saving solution for busy doctor’s offices seeking secure, reliable IT services.

A short video with a satisfied customer outlining the problem, solution and result provides compelling evidence for the value of your brand.

Product Demonstrations

Whether your company provides a software solution, industry-specific product or specialized equipment to B2B companies, video is a fantastic way to illustrate your product’s use, benefits and features.

For executives, visual content is a quick, easy way to fully understand why a product is of value. Adding product demonstration videos to your brand’s website is an effective way to communicate with B2B brands.

Informational Videos

Perhaps your company doesn’t offer a product, but instead provides a service to businesses, such as health information management or consulting. In this case, videos are an ideal way to discuss your service and how it positively affects your target audience.

Do you have other tips, not related to your specific brand, that are also helpful? Make an animated video with the details and share it on multiple channels. By doing so, your brand displays a commitment to adding value to customers’ lives.

Does your brand use video to boost inbound marketing and SEO results? Why or why not? If you would like help with your campaign, get help from a leading Chicago inbound marketing agency when you contact OneIMS.

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