WordPress software provides all the coding and programming for a website, so all you have to do is find a suitable template and start publishing content. Despite the ease of use, five exceptionally important features stand out for the casual blogger creating content in their spare time or the busy professional who doesn’t have time to learn the intricacies of the software. Besides the fact that WordPress software is completely free and only requires a suitable Web host to operate, some of the most influential companies use WordPress, including TIME, CNN and TechCrunch. Five of the features of this software, though, make it clear to see why.
1) Creating A Customized Readership
WordPress makes it possible to do nearly anything in terms of sharing content, from creating a blog for a small business, to organizing a multi-user blog for members of a particular community, to setting up a private site for friends and family to share information on. After logging in to the WordPress panel you can select the “Settings” and “Reading” pages to access the built-in privacy settings. Once there, you can choose from three site-visibility for your website. Choosing to allow search engines to index the site should be used for public sites where content can be accessed freely. The second, but similar option, simply discourages a search engine from indexing your site. This doesn’t, however, guarantee that the search engine will honor the request, so if you want to make the site completely private, select the option to make it visible only to selected users. User accounts can be added in the back end, or visitors can request access through the login form on the front page.
2) Adding High-Quality Media
Once the WordPress installation has been enabled and installed, you can add multimedia content to make your site more appealing. WordPress offers an upgrade that allows, in addition to using your own domain name, the ability to upload HD-quality videos to the site. Adding these elements can personalize your site and emphasize your brand, so if applicable, add them in.
3) Personalizing Site Themes
Customizing a WordPress theme is easy. The “Theme Customizer” feature makes it possible to quickly edit key elements of any theme. This is located within the administrator interface and is can be found by clicking the “Appearance” and “Themes” menus. Then, click the “Customize” button and select available elements to modify the theme to fit a particular purpose. Change the site’s title, tagline, header, and background, activate custom navigation menus, and choose the default front page.
4) Posting Formats
Many WordPress themes support eight options for post formats — Standard, Gallery, Aside, Image, Quote, Video, Audio and Link. Each of these formats highlights a different aspect of the site’s content. For example, the “Standard” format shows a traditional blog without an emphasis on any one element. The “Gallery” format provides a thumbnail image of a blog post and a short summary about the gallery’s content. As expected, the “Audio” and “Video” formats provide a way to highlight audio and videos on the site.
5) Installing Extensions
The default installation of WordPress provides a substantial set of features that make getting a site up and running in a short amount of time possible. Extensions, however, add a little something extra to offer additional functionality. Components and extensions exist for adding a shopping cart, importing images from Tumblr, integrating your WordPress site with another management system like the Magento eCommerce platform or Joomla, and many more functions.