5 Ways to Add Holiday Cheer to Your Social Media Campaign

Solomon Thimothy - December 5, 2012

Tis the season to spread the cheer, or at least that’s what the songs say. Still, if others are doing it, then so should we. It’s time to get into the spirit of Christmas, and if this isn’t your thing, well then, you could be losing a lot of business opportunities. The following are 5 fun ways to inject Holiday spirit into your Social Media marketing efforts, thereby making you more accessible, friendlier and placing your business in a more favorable holiday light.

1 – Share your Gift Giving Ideas

In the coming weeks consumers are online more than at any other time of the year. They are looking for information, ideas, quotes and gift ideas for their holiday. This means they will also be using their money even more frequently. So if you sell a product or service, now is the time to promote them as gifts and sharing these ideas on Facebook, Twitter, LinkedIn or g+ is a great opportunity for you.

2 – Change Cover Photos

When you change your profile pictures or add other interesting holiday pictures it draws attention to your social media site. It is also a great way to show off your personality and holiday spirit, and of demonstrating your effort to be in-tune with the changing season. Get inspired by other business Facebook pages, magazines, or simply look for some pre-made holiday artwork to use on your social media websites.

3 – Create a Pinterest Holiday Board

Winter is a beautiful season, and many people live in climates where they can only admire winter wonderlands from images. Add pictures of Christmas lights, home decorations, interesting and fun accessories or Christmas photos to your Pinterest account. If you don’t have a Pinterest account then share these with your users on Facebook, Twitter or even G+. You can get pictures from the Internet, but a effective way of making it more personal and intimate is to take your own pictures. Snap a pic of your Christmas tree, your kids in costume, the presents and any other interesting scenery you come across.

4 – Offer Great Gift Certificates

Increase your sales by making it more appealing for customers to buy from you. Offer gift certificates, coupons or free additions to purchases.

5 – Tis the Season to Be Generous

This is the giving season, so it is the perfect time to offer free items, sales and promotions that tell customers you appreciate their business. Run a social media contest and give out presents to engaged users. This demonstrates your willingness to enter into the Christmas social fun.

 Bottom Line

Bringing the Christmas spirit to your social media campaigns offers you a great deal of opportunity, even more so if you tie in these efforts with your website. Offer information, tips and fun data on your blog. Give discounts that will keep customers coming back in the future. Remember it’s the small customer service details that keep your customers coming back. It is also easier to retain customers than it is to draw in new ones, so use the holiday season as an opportunity to obtain new customers, and by offering them excellent service, you will keep them buying your products throughout the year.


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