Creating a website is almost never an easy or straightforward job, and there are various challenges faced when building any new website. The website has to be easy to operate, and it is important to keep up with what your visitors will like, too. Web designers need to keep in mind not only what will be beneficial for the company and its website, but also what potential clients and customers will look for.
There are plenty of mistakes that can be made when designing a website, but some are more common than others. Some of the more common mistakes are easy to avoid though. Take note of them so your business doesn’t suffer from the consequences.
1. Disregarding SEO
SEO is extremely important to the success of many websites, because it is what draws new visitors to certain sites when they look for something on a search engine. Disregarding SEO strategies when you design a blog or a website can be detrimental to your site’s traffic, as it may not show up in searches. Ensure that your business is seen by using SEO techniques to rank higher on search engines like Google, Yahoo!, and Bing. For example, using key words of things your clients will search for when titling pages helps, as does including important phrases when writing page descriptions.
2. Not Having a Search Tool
When people do visit your website, they may be looking for something specific. If your page doesn’t have a tool that allows people to search, you may be losing valuable clientele. Providing visitors with a simple tool that lets them search through all of your pages, information, and data will make it easier for them to not only navigate your content, but find a way to contact you or start conducting business. Don’t miss out on this potential simply because your web design doesn’t have a search bar.
3. Designing with Incompatible Screen Resolutions
When your layout doesn’t match with the resolution of a person’s computer screen, they’ll have to spend time scrolling back and forth horizontally in order to really take in what your website says and shows. While this sounds harmless, it can become frustrating to the user very quickly. Make sure to optimize your web design to a default resolution of 1024 x 768 pixels. This will ensure that the design will fit most screens—you should also work on creating a mobile version of your design so that it works on smart phones and tablets.