Many people have a Pinterest account for their business and although it is a good first step in promoting their business, they are probably not using the account to its full potential. The right method of using Pinterest can help you obtain followers faster and better in order to reach your marketing goals, according to Beth Hayden, who is a social media consultant and author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. To ensure that you are getting the most out of Pinterest, here are some excellent steps to follow:
Complete Your Profile Thoughtfully and Thoroughly
The profile has to be completed with all your details, such as, the link to your website or blog, Facebook page, Twitter account, Tumblr, and any other social media sites that you have. You should also include your photo or logo of your business. Although this is a very basic step, a large number of people seem to skip this when they sign up for a Pinterest account.
If several people on your marketing team are handling the Pinterest account, then it is advisable that you use your company logo as the profile picture. However, if you are the only person who is in charge of the Pinterest account, it will make more sense to upload a photo of yourself. People want to see the face behind the brand or business, especially if you own a small business.
Think Curation and Not Self-Promotion
It is highly recommended that you pick websites, ideas, and resources that your audience will find constructive. Avoid pinning yourself and your own blog posts, but do think about putting together the best supplies and items for your potential clients. By doing so, you are able to build your own following. If you have upcoming events or new content to advertise, you can do so via your Pinterest account. However, keep in mind that it is imperative that you keep things balanced between promotional and non-promotional pins to keep people interested.
Be As Unique and As Specific As Possible
Most businesses with Pinterest accounts have boards that are very general. They will try to appeal to a wider audience, but they will usually wind up with something completely standard. Think of it this way and you will have more luck and be able to attract more people if you create a specific board for your business.
Get Personal with Your Account
If you are in business for yourself, your instinct might be to stick with the stuff that falls within your niche. Nevertheless, it is always good to show some personality on your boards. You should consider creating a few boards to let potential clients know who you are, aside from putting together boards about your business. Think about putting up a board about your hobbies, or the plan for your next holiday. Make it interesting.
Think of Pinterest as a Collaboration Tool
Pinterest is a great way for business owners, artists, and others to work together on a project to share images, ideas, and websites. It is certainly useful now that Pinterest has allowed users to create their own private boards. Event and wedding planners are using Pinterest to plan their clients’ events and weddings, as it allows them to pull various ideas and images from the Worldwide Web.