5 Ways to Position Your Brand for Pinterest

Solomon Thimothy - November 2, 2012

Pinterest is more than just a passing fad. It is one of the most powerful visual marketing tools of all of the social media giants. If your business has anything to do with marketing something even partly visual (even if it’s text) — and it should, as we humans are intensely visual creatures — you should learn to harness the power of this tool.

1. Create Value

First, understand that Pinterest won’t do the legwork for you in creating real value for other human beings. Think of Pinterest as if it were a successful shoe store or even a shoe store catalog. That business was built by taking into consideration many realities of the market for foot wear, but the configuration of the different pairs of shoes on the shelf or page probably wasn’t at the top of the list. For that reason, avoid thinking about your business in terms of the things that would be good to put on Pinterest. Think about your business in terms of your customers and the things that are demanded by them! After that stage is complete, you are ready to start thinking about marketing with Pinterest.

2. A Little Humor is Good

There’s no denying that having a sense of humor plays a big role in social media success. Since you’re engaged in marketing, it may help to think of your Pinterest project as if it were the career of a famous comedian. You can be one famous comedian, but you can’t be all of them at the same time. Of course there are universal strategies of humor that everyone can learn, but you need to figure out what types of humor work best for you and your brand and stick to it. You’re in luck with Pinterest because memes are essentially a template for humor writing; the basic plotline of every joke is present: build up… and punch line.

3. Be Confident

Whatever you do or post on Pinterest, do it with confidence. This goes double for Internet marketing as people will need a double dose of reassurance that a brand is trustworthy. Any shaky steps or awkward angles in your material can turn into fodder for people to cavil at your brand and dismiss it in favor of the next best thing. Even if you’re authentic, be aware that people on the Internet are very paranoid and wary of the slightest possible chicanery.

 4. Beat the Competition

To help you along with your learning process, it may redound to your benefit if you start viewing your rivals as more than just enemies to be conquered; set them apart from one another in your mind by taking note of their distinctive characteristics, and treat the lot of them as a series of training exercises. This is more than just imitation. Imitate their best points, but learn to improvise and step in where they are lacking.

5. Use Pinterest with other Social Media tools

Finally, use Pinterest as merely one of many tools in your Social Media toolbox. Use it to supplement and aid, not replace, your other online operations. Diversifying by operating in other places apart from Pinterest will allow you to take a more confident yet laid back approach to Pinterest because you won’t be pinning all of your hopes on that one site (pun intended!).


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