A custom-designed website can easily look amazing and functional, but they can often be time-consuming and expensive, too. When your business is just starting out, it’s important to focus on promoting your business and not wasting any of your budget. In the beginning, it may be a better option to use a template instead of getting the website custom-designed. While templates will likely be easier for the time being, it’s still important to consider the options available before making a decision on which one to use.
Since there are so many templates available to use, here are a few things that will make your decision a little easier to male.
1. How easy is it to navigate through the template?
Having an easily-navigated site is an extremely important thing to consider when choosing a template. The architecture of your website should be straightforward and very simple to navigate. If it is confusing or difficult to find certain elements, your visitors won’t come back.
2. Are the elements of conversion clear?
As a marketer, you have probably heard that your website should be used as your number one salesperson. If a template doesn’t have the appropriate amount of space for you to add your call-to-action (CTA) widgets, it may not be as effective at promoting your business as a template that does. This is relevant both for your homepage and all the additional pages. Ensure that a template offers a landing page layout, as well, which you could use to link your calls-to-action to.
3. Is it designed for small, large, and mobile devices?
Many people use their mobile devices to browse the Internet today, so not all of your visitors will have a large screen in front of them. Some templates feature oversized banners and other elements that don’t translate well to small screens, like on smart phones. Choose a template that allows visitors to read information without having to scroll past a big header image—keep the most important information above the fold.
4. Does it work on tablets and smart phones?
Some templates won’t look right on mobile devices, and if you do not test the template on a tablet or a smart phone, you won’t know if the design is the correct one when it comes to the position of the fold or what is displayed. The perfect template should work on any size screen and format, so test it on devices with different formats as well.
5. Does the template offer customization for inner pages?
Flexibility is a must when you’re using a template. Not every page on your website looks the same, so it’s important for templates to offer various configurations for inner pages. Things like 3-column, 2-column right, 2-column left, and full-width template customization will come in handy. There should also be a landing page customization available, for where the website will direct call-to-action visitors.
When you choose a template for your website, keep these essentials in mind to help ensure your site looks good and is also functional.