Is your company struggling to connect with customers online? Are you choosing the right content, do you know your target audience? All of these are factors are important when managing your brand online. This article will highlight 3 reasons why your brand may be struggling online.
1. You have an “it’s all about me” attitude. If you are constantly just promoting your products or services without actually producing quality content customers will call you out on it. Whether they call you out implicitly or explicitly, if customers feel like you only care about your brand and your products, and pay little attention to your customers. they will not support you. It’s a give and take relationship, show customers you care about them not just your products and services.
2. You’re not sharing your expertise. If you want to establish yourself as a credible source in your industry or field you have to share your knowledge and expertise with others in your industry. Once users regularly see you posting on other company’s social media accounts, blogs, etc. they will start to trust you, and once you have earned a customer’s choice they are more likely to be loyal to your brand for years to come.
3. You haven’t developed a brand voice: So often companies dive into the social media pool without thinking once about the content they are going to put out, or the tone that content will have. In order to develop your brand voice you need to first understand the demographics of your customers. Once you have established who your target audience is, you need to have qualified people on your team to help edit your content and overall establish your brand’s voice.
In order to turn things around for your brand you need to address these three issues. If you want to ultimately see profits and more customers from your online marketing efforts you have to put in the work to make it happen. Whether you are posting content on your company blog, industry blogs, social media sites, forums etc it is important to make sure that your brand’s voice is being heard and that you genuinely care what your customers and prospective customers think and feel. Focus more on listening and building relationships online, and the sales and customers will follow.