5 Ways Businesses Can Stay on Top of Social Media

Solomon Thimothy - July 9, 2012

Businesses today are using social media in their marketing efforts now more than ever, but staying on top of the social media stratosphere is important if companies want to continue growing because of social media outlets. Keeping up on the latest social media news and content is important for long term success. Here are five ways businesses can stay on top of the social media ladder.

1. Blogs
While it is important to have your own company blog it is equally as important to read social media blogs to stay current on social media news. There are several blogs dedicated specifically to social media news and trends, so spend 30 minutes every day making sure your company is not behind on what’s going on in the world of social media.
2. Trending Topics
This is closely related to blogs but it is so important it deserves its own categories. Spend time on Twitter every morning to see what the trending topics are. Find the trending topics that are relevant to your industry and make sure that this is the information you should make sure you are putting out to your audience online. Users are more likely to interact and engage with your company if they see you as an industry leader, and someone they can always count on to stay on top of what is going on in their given industry.
3. Webinars
Webinars are a good social media resource. Whether paid or not, webinars focused on social media can prove to be very useful in your companies social media efforts, it is important to do your research to find credible and resourceful social media webinars.
4. Newsletters
You may be thinking that newsletters are no longer an effective way to market or that a lot of them are spam. This is not always the case and subscribing to good social media newsletters or those focused on online marketing can be an effective way for your business to learn about social media and stay ahead of everything that is happening in social media.
5. Training/Certification
Social media is becoming so important and popular among businesses that there are now several training and certification programs you can take to be at top of the social media field. If you are the go to person at your company for all things social media or even if you are someone who wants to learn everything they can about social media is beneficial to take advantage of the tools and resources that are available for social media training and certification.

Businesses who participate in these various tools for social media will more than likely have an edge over their competitors who are not. Using social media will continue to be an effective marketing tool, but it is up to businesses to fully leverage its benefit by staying on top of all things social media.

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