When it comes to user experience, there is more than one factor that contributes to a positive and pleasant experience for your online visitors. In simple words, user experience (UX) refers to how your visitors feel about using your website. This includes how visually appealing your website is, how easy is to navigate and ease of use. While many are focused on the design and aesthetics, there are other factors that are just as important in creating a positive UX.
Here are four must-have elements for a positive user experience. Keeping these in mind when designing or re-designing your website will be useful in creating the best online experience for your visitors to keep them coming back time after time!
Design This is perhaps the easiest to understand. The design of your website should be visually pleasing and represent your brand. This means that your design should be consistent with your branding guidelines and all imagery, rich media and other elements serve to enhance and add value to the user experience. Anything that distracts from your message as a brand should be axed from the design.
Functionality Functionality is key when creating a positive user experience. This is what makes your website engaging. Make sure that all technical aspects of your website deliver on their promise. A search function, forms, buttons and all other technical aspects should deliver exactly what the user expects.
Useful and well-structured content is a must for any website. When thinking of the structure of your website, make sure you also take content into consideration as design can highlight the content you want to share. From text to videos, the content you choose to put on your website should be the type of content that visitors are expecting to find on your website. Irrelevant content or lack of content doesn’t serve anyone well. A CMS website designcan help you manage your website’s content for the best and most up-to-date content.
This is perhaps the hardest to pinpoint as usability varies by audience. However, you should think of your target audience in mind and strive to provide then with a website that is easy to use. Making your website easy to use by including features that allow visitors to accomplish desired tasks or actions is a must for good marks on usability.
Creating a positive user experience online is an important part of having a powerful online presence. Positive UX gives your visitors a positive view of your business and brand and helps you achieve your own marketing and business goals. Whether it’s an ecommerce website or corporate website design, it’s important to create a positive experience for your visitors. Keep these four important factors of UX when designing or re-designing your website for better online interactions.
OneIMS has been helping clients deliver positive UX through intelligent and visually impactful websites. Contact OneIMS at 1-888-ONE-IMS-1 and schedule a free consultation with a web specialist or request to see our website portofolio.