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5 Tips for Reducing Your Website’s Load Time


the importance of a cohesiveAsking for patience is easier said than done. It’s a virtue that many of us just don’t have, especially when browsing the Internet. When it comes to the time it takes for a website to load, anything above two seconds will push anyone’s patience. A website that takes too long to load will turn visitors away. After all, it’s just as easy and fast to enter a new address in your browser’s address bar.

If your website suffers from a slow load time, you could be missing out on potential leads or customers. Moreover, increasing your website’s load time helps you provide an overall better positive user experience to all your visitors. The better their experience, the more likely they are to come back.

Here are five tips for reducing your website’s load time.

Optimize Images
Make sure your images are optimized for their use. Trying to compress large image files only increases your website’s load time. Decide whether a GIF, JPG or PNG file is needed for your logos, images and photo galleries.

Clean Up Your Code
Clean, simple code is key to a fast-loading website. Having excess code can increase your load time by as much as 5%. Use industry best practices and make sure you regularly update your CSS and HTML code.

Create a Cache of Popular Pages
If you have a content management system, you can create a cache of frequently visited pages. Caching a page creates a static version to be displayed for users rather than recreating it each time it’s requested. This not only reduces your page load time, it also uses less bandwidth resulting in less strain on your database server.

Eliminate Unnecessary Redirects
URL redirects, commonly known as 301 redirects, should be used sparingly. Redirecting forces your browser to a new URL, increasing your overall load time. For best results, use only one redirect request to get to any given resource.

Keep Your Design Simple
Try to keep your design simple. Overusing flash and graphics makes it longer for pages to render. Minimizing flash, special effects and choosing text links over image buttons means fewer things to load and a faster load time.

Minimizing your website’s load time can do wonders. Not only will your visitors be happier and more satisfied each time they visit your website, search engines will also respond positively to a fast loading time.

Want to improve your website’s load time? Contact OneIMS at 1-888-ONE-IMS-1 and schedule a free consultation with a web specialist.


Solomon Thimothy

Written By Solomon Thimothy

Solomon Thimothy is the founder and CEO of OneIMS - Integrated Marketing Solutions. OneIMS, based in Chicago, is a leader in digital marketing with services ranging from web design to search engine marketing. OneIMS has a proven track record of result-driven ROI-building strategies for small and mid-size businesses.

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