Having an online website requires more than a few static pages. It requires consistent updates and modifications to keep up with the ever-changing rules of search engines and internet marketing. As a business owner, it’s critical to grow your website. If you’ve never modified your website since it launched, you are letting search engines and customers forget you.
Growing your website means giving search engines reasons to come back frequently for more traffic and better ranking. It also means that you can keep your readers or past customers returning regularly.
Here are 6 ways to grow your website.
Add More Content
When it comes to growing your website in the literal sense, it all comes to the quantity of content. When adding more pages or content, make sure you include important keywords. Another easy way to add content is in the form of a blog. Commit to at least a weekly blog and make sure to blog on relevant topics to your industry. Before you start adding new content, make sure you edit any existing content, focusing on relevancy and keyword usage throughout your website.
Title tags on your search engine are key in helping search engines deliver the right information to users. Maximize your H tags by clearly identifying your H1 H2, H3, H4, H5 and H6 titles on all your pages. Assign H tags according to the importance of your content, with H1 tags being the most important. The better structured your website, the easier it is for search engine robots to crawl and index your content, giving you a better chance at showing up for relevant searches.
Refine Page Names
If your current website has generic URL names such as mywebsite.com/page1, it’s time to refine your page names. Generic URL names do not provide search engines with any type of information regarding your content or your website. By defining URLs to match the content on your pages, you help search engines better identify your content. A keyword rich URL such as coffeehouse.com/gourmet-coffee is far more search engine friendly. Before renaming your pages, make sure you do 301 redirects to prevent losing visitors still going to your old pages.
Another part of growing your website is growing traffic and visitors. Engaging more visitors requires clear and compelling calls-to-actions. Most websites assume that having a “Contact Us” page is sufficient, however, you can’t go wrong by adding a simple call-to-action on all major pages of your website. Encourage visitors to download a report, fill out a form for a special coupon, sign up for your newsletter or start a chat. Whichever it is, the more chances you have at engaging with visitors, the easier it is to convert them into customers.
Many website owners are puzzled by the fact that they have high traffic but no conversions. If you are not running an e-commerce site and are getting few visitors to submit your online forms, it may be due to the overwhelming information required on your forms. Don’t overwhelm your visitors with endless questions. Name and email address are usually sufficient, especially for forms to download free reports or similar material.
Just like you want to create a network of those in your industry, you should seek to build links for your website. Links from reputable and relevant websites provide you with useful “link juice,” signaling search engines that you have good content. When looking for link building opportunities, stick to websites relevant to your particular niche.
Having a stale website is just as bad as having a stale loaf of bread. Rather than letting your website go stale, commit to growing your website through a variety of techniques that will help you grow your website content and visitors.
OneIMS is a leader in web design and has helped hundreds of customers build effective websites for more exposure, more traffic and more leads. If you need help growing your website, contact our web design specialists at 1-888-ONE-IMS-1 for a free consultation.